Miracle Balm
Just Enough Tinted Moisturizer
What The Foundation
WTF Will Change The Way You Think About Foundation
Nourishing, natural, and unlike any complexion product you’ve tried before — you won’t go back to traditional foundation after you use this.
Four Reasons Why WTF Is a Foundation Gamechanger
It's Your Skin On Its Best Day, Every Day
Don’t you wish every day was a flawless skin day? Now it can be with What The Foundation. Easily covers redness, dark spots, and discoloration without even looking like you’re wearing foundation.
2.
A Shade For Every Complexion
One of the hard parts of buying foundation online is finding your shade, but we've made it easy for you. Bobbi designed the WTF Shade Matching Quiz to help you find your perfect match.
3.
This is Skincare & Makeup in One
t’s made with skin-nourishing ingredients like jojoba oil and sodium hyaluronate to moisturize your skin and leave you with a beautiful, natural glow you’ve never seen from a foundation before.
4.
Not Heavy, Cakey, Or Dry
Instead, WTF feels silky, smooth, and lightweight. It won’t accentuate lines or dry down over the day — it feels so natural that once you’ve applied it, you’ll forget you even put it on.
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.
Glowing, Natural Finish
Bendable & Buildable Coverage
Looks Like You’re Wearing Heavy Makeup
Blends Skincare & Makeup
Non-Comedogenic & Dermatologist Tested
Traditional foundation
How does it differ from traditional foundation?
This is not as high coverage as a traditional foundation. It's meant to look like skin. WTF gives light to medium coverage, a little goes a long way. However, if paired with Face Pencils you can get much higher coverage.
How do I find my shade?
Take our WTF shade matching quiz, designed by Bobbi to help you choose your perfect shade.
What skin issues does WTF help address?
WTF moderately conceals redness and evens out skin tone and imperfections — without hiding your favorite features. It gives you natural, light-medium coverage for most skin concerns. Plus, it offers rich moisture to address dryness and actually help skin look fresh and glowy. It’s the ultimate product for makeup with skincare benefits.
How do I apply WTF?
Scoop out your desired amount with our Spatula. We recommend starting with about half of the spatula, and building from there. If you prefer using a brush, we suggest The Skin Brush. For a more skin-like finish, we recommend warming the product up in your fingertips and applying it onto your face with your hands. This will allow the formula to melt effortlessly into the skin.
How much coverage does it have?
WTF has light-medium buildable coverage. That means you can start with a little to subtly even out your complexion, then apply a bit more or go in with The Face Pencil to achieve a fuller coverage look. It gives you the versatility to use it as your base in any kind of look.
What The Foundation passed its clinical testing with flying colors, so you can feel even better about what you’re putting on your skin.
Just Enough is non-comedogenic, meaning it’s been tested and proven to not clog pores
Be done with dry skin — WTF is shown to increase skin hydration for up to 24 hours
Ready To Find Your Shade?
Take our quick quiz to find your perfect shade of What The Foundation.
