Diary / Beauty / May 11, 2023

What is the Best Makeup for Aging Skin?

Written by: Piper Gray

Photography by: Ben Ritter & Jon Paterson

Jones Road Beauty model holding Miracle Balm

As you age, the makeup products you have used since your twenties may not sit like they used to. Maybe your once-beloved foundation now settles into fine lines, or you’re surprised to find your bronzer is now just a tad too shimmery for your taste. While the days of fighting constant blemishes may be over for you, you probably now have a new worry: dry skin

Good news is, you are not alone. We all will face a time when we’re dealing with new skin textures, concerns, and changes that crop up with age, and we’ll have to assess what doesn’t work for us anymore. And even better news: you may just need to refresh your skincare and makeup regimens to rejuvenate your look. 

To continue looking fresh-faced as you age, search for products that provide full coverage and ample hydration, and give your skin a glowy, radiant finish. Let’s explore the best makeup products for aging skin that will enhance your natural features and give you a timeless, healthy look. 


The base of any great makeup starts with an effective foundation. Still, there are many options out there: powder foundation, matte foundation, serum foundation, liquid foundation, full-coverage foundation, long-wear foundation, tinted moisturizers, and more. 

If you’re looking for foundations for specific skin types such as oily skin or sensitive skin or products that are equipped with broad spectrum sunscreen (think: SPF 30, SPF 50, and even higher), you’ll want to do a bit of research.

Our What The Foundation is an excellent foundation for mature skin, especially skin that suffers from dryness. It’s a tinted moisture balm that offers long-lasting coverage from medium to full and evens skin tone while also hydrating your skin. The creamy formulation won’t settle into fine lines, which can cause makeup to look cakey. Instead, you’ll be left with a dewy finish that’s fresh and youthful. 

Aging skin means you’ll need to pay more attention to ingredients. WTF contains jojoba oil, a great option for dry skin. This oil helps maintain a healthy skin barrier by helping to reduce the amount of water that evaporates from the skin’s surface. 

Another effective ingredient you’ll find in our formulation is sodium hyaluronate. This is a humectant that rehydrates the skin by attracting water molecules. This smaller variant of hyaluronic acid can sink even deeper into your skin, moisturizing you from within. 


As you age, you may see hints of discoloration appear. Creamy and easily blendable, The Face Pencil effectively conceals imperfections, like under-eye bags or circles, age spots, hyperpigmentation, and dark spots. The formula provides the light to medium coverage you need without settling into fine lines

The pencil helps you get into small areas, like the creases of your nose or the corners of your eyes. Our pro tip is to keep at least two shades on hand, as your skin tone may vary from your chin to your forehead. We’ve made an easy-to-take quiz that will help you find the right shades for your specific skin tone and concerns. (Plus, out of the 25 colors we offer, you’ll see that a few are best for correcting and brightening. In short, correct first, then use a shade that matches your skin tone. Read this for more expert guidance.) Once you’ve selected the pencils most suited for you, practice blending to get a more precise, seamless shade-matching which, in turn, will give you more natural-looking skin. 

Another benefit to The Face Pencil: This nourishing concealer contains shea butter, which is packed with antioxidants, which neutralize free radicals that may cause the appearance of aging. 

Jones Road Beauty model getting The Best Blush applied to her cheeks


Adding a pop of color is an easy way to brighten up your face and give you a youthful look. It’s been a favorite trick of makeup artists for years, and it’s one of our tried-and-true recommendations as well.

Our Lip and Cheek Stick is perfect for giving your cheeks a swipe of color with a natural finish. This creamy formula is easily blendable, so you’re in control of the amount of pigment you’re adding. Plus, it features castor seed oil. Just like sodium hyaluronate, this oil is another humectant that will help to support the skin’s moisture barrier. It supports moisture in the skin, maintains skin-repairing abilities, and helps support healthy collagen production. This winning combination of benefits will give your skin a more youthful look. 

For those who prefer a powder formula, The Best Blush offers a silky dusting of color that will liven up your complexion. 

Highlighter and Bronzer

If you love the flush of color that blush offers as well as the luminous quality of highlighters, then meet our Miracle Balm. Instantly refreshing, utterly versatile, it gives an all-over glow and wash of moisture to enhance your best features. Wear it alone, or use it over foundation or anywhere else you’d like to add a subtle sheen. The moisture is thanks to jojoba oil, which will help support those important fatty acids in your skin to help enhance a youthful look.

For a bolder, colorful look, consider layering The Best Blush or The Bronzer on top of the balm. While other bronzers may dial up the shimmer, ours focuses on adding warmth instead. 

Even if you avoid shimmer in your daily routine, our Shimmer Face Oil offers instant luminosity for special occasions. Just a little makes a big impact. Although it’s made of up to nine nourishing oils, it’s anything but heavy on your skin. Light yet radiant.


A wash of color on the lips elevates any makeup look. Glide on our Lip Tint for a transparent layer if you’re keeping it simple for a no-makeup moment, or layer on as much as you like for more vivid lips. It’s moisturizing and made for touching up on the go so you won’t have to worry about adding uncomfortable cakiness that becomes more uncomfortable as the day goes on.

Jones Road Beauty skincare lineup

How to Prep Your Aging Skin

The best makeup for aging skin needs a prepped canvas. As skin ages, it becomes thinner, less elastic, and less hydrated. To ensure your makeup stays smooth and on your skin, keep these concerns at bay with adequate moisturizing. 

A thick balm, our Miracle Cream will refresh your skin with a dose of rich hydration, thanks to natural oils that melt into your skin. This is especially beneficial for those with extra dry skin; use it as an overnight mask if you’re suffering from a very quenched complexion. 

If you need a lightweight moisturizer for the daytime, our Light Moisture Cream’s gel-like consistency cushions and smooths your complexion—a perfect step before applying any makeup.

No matter where you are, The Oil Stick offers portable hydration in a roll-on form. This oil glides on, sans dragging, and can be used all-over or to spot-tackle dry patches that need extra moisture.

Bottom Line

We will all have to contend with new skin concerns that come with aging, but luckily, that’s not quite as daunting as it may seem at first. It’s more important than ever to find the right ingredients to incorporate into your skincare and makeup regimens, and Jones Road Beauty has plenty to help you refresh your routines and achieve a timeless, fresh-faced look.

Shop the article:


What The Foundation


The Face Pencil

Lip and Cheek Stick

The Best Blush


Miracle Balm

Shimmer Face Oil

The Lip Tint

Miracle Cream

Light Moisture Cream

The Oil Stick

Diary / Beauty / May 11, 2023

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