MARCH 19, 2024
Makeup Artist Bobbi Brown’s Top Beauty Tips For Women Over 50
BY BOBBI BROWN, FOUNDER OF JONES ROAD BEAUTY
"I am pro-aging, getting older is a gift." - Bobbi
As we age, our beauty needs evolve. Instead of focusing on looking younger, we should focus on looking better.
Luckily, this is easy to achieve. We can start with using products that work well for our skin, living a healthy lifestyle, and embracing our features. Below are my top tips to help you look and feel your best.
1. Skip The Traditional, Heavy Powdered Makeup Products
If you’re over 50 and want to look and feel your best, you may want to think twice about using traditional makeup. As we age, our skin changes. It becomes drier, duller, and it loses collagen.
Traditional makeup can be very powdery and cakey, sinking into lines and making them look unnecessarily worse. I find that the old school flat makeup can actually make a lot of women look older, and that’s not the goal.
“I find that the old-school flat makeup can actually make a lot of women look older." - Bobbi
My suggestion? Swap the traditional, full coverage makeup for something lighter and moisturizing.
2.Ignore Anti-Aging Products. There's No Such Thing
There’s just no such thing as anti-aging products. We are all aging, and guess what that is a great thing. I don’t believe that any products can stop aging, and I don’t like that they promise to.
I am pro-aging; getting older is a gift, and I never say that our products help you look younger because I don’t want to imply that getting older is bad. It’s great, but we all want to look better as we age.
"MY GOAL IS TO MAKE LINES IN THE FACE ABSOLUTELY OK"-bobbi
3. Moisturize and Drink Lots Of Water
I firmly believe in beauty from the inside out. What we put in our bodies, what we eat, how we take care of our skin, and how much water we drink greatly affects how we look and feel.
I aim to drink as much water as I can and always use moisturizer. It makes a big difference.
I now try to use makeup that also is skincare. That’s one reason why Miracle Balm is so great, it’s equal parts skincare and makeup.
Most days I don’t even need another moisturizer, I just apply Miracle Balm as my step one. It gives me a little bit of color and a beautiful, healthy looking glow.
4.Embrace Your Features And Don't Cover Up
I don't believe that makeup should be used to cover up. I don't believe in contouring to change the shape of your face, and I don't like full coverage foundation that tries to cover up.
We all have beauty within us, so I like to use makeup to accentuate our best features and just provide some "support" where it can help without trying to mask or contour.
It's as much about confidence and feeling good in your skin as it is about how you look.
I love a glow on a fresh look that makes you feel confident. I don't think anyone feels or looks their best with flat makeup that strips the glow and sinks into wrinkles.
This is what makeup is all about: enhancing your features, not hiding them so you not only like how you look, but I want you to love how you feel.
5. Use Hybrid Skincare and Makeup
It is equal parts skincare and makeup. It has moisturizing ingredients like Jojoba Oil that provide the moisture our skin needs as we age. But it also has pigment that provides a very subtle glow.
If you have dry skin, you’re going to love how this feels.
You're also going to love how this looks. The tinted glow you get from Miracle Balm is truly amazing. It makes you look good, healthy, and naturally glowy. It's so good for so many reasons. Miracle Balm is seriously the one product I can't live without.
The Secret To No-Makeup Makeup
makeup for non-makeup people
Miracle Balm couldn't be easier to use. I made it so anyone from a non-makeup person to a pro-makeup artist can use it. There are just a few simple steps.
First, break the top surface of the balm with your index finger first.
Then, warm it up to soften the formula.
Apply using your fingertips, palms, a brush, or a sponge onto cheeks, lips, or anywhere you want to tint or glow.
How to pick your shade
Finding your shade is actually very easy. We have 12 shades; some that provide just a tint, some that are a blush, and some that are bronzers.
I made a 6-question quiz that takes a minute to complete and recommends your shades. The quiz makes it easy and accurate to find your best shades online.
If you are at hesitant to try this product, rest assured we have a 30 day free return policy and 45 day free exchanges so you can shop with confidence.
FIND MY SHADE