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Meet Our Chief Blush Officer, Emily DiDonato

A new blush collaboration on a joyful shade. Discover it in the new Blushing Stick.

Discover Blushing Stick

IN HER WORDS

Why Emily Loves Blushing Stick

Chief Blush Officer

How Emily Helped Build Blushing Stick

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01

Shade Development

Emily and the JRB product team brainstormed and tested the shade range together. Over 50 rounds of shade matching to land on 9 universally flattering tones.

02

Formula Obsession

A ceramide-rich base that felt like skincare was a must for Emily and Bobbi. If it didn't melt seamlessly into bare skin, it didn't make the cut.

03

The Final Edit

Emily wore every shade for a full week before sign-off. Her rule: if she wouldn’t reach for it every morning, it wasn’t ready.

The Collection

Blushing Stick

A buttery, effortless blush that melts into skin for a natural flush.

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The Shades

Nine Shades of Happy

Buildable color with a soft-sheen finish that always looks fresh and pretty.

Joy

A sheer raspberry

Emily's Shade

Bare

A cool dusty rose

Bobbi's Favorite

Chic

A nude pink

Pretty

A baby pink

Miami

A warm peachy coral

Flush

A cool pink

Pinch

 A neutral rose

Cheeky

A plummy berry

Noir

A sheer plum

Why It Works

The Formula

Why It Works

Designed to melt into skin and help support its moisture barrier for a happy and healthy flush.

  • CERAMIDES + BOTANICALS

    Gives it a smooth feel while locking in moisture.

  • BUILDABLE COVERAGE

    Sheer to full intensity without looking overdone or heavy.

  • SEAMLESS BLEND

    Using fingers or a brush, this highly blendable formula takes seconds to apply.

  • DUAL-USE

    Works on cheeks and lips for a monochromatic, effortless look.

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Emily’s Shade

Why She Named It Joy

"I wanted a shade that looks like the actual color of joy on my face. That beautiful flush you get when you're running around with your kids, doing an amazing workout, walking outside with friends."

The result is Joy — natural, radiant, effortless. It looks like happiness on skin.

shop joy — $34

What Customers Are Saying

“Works on many skin tones”

Small size is perfect for travel, loved magnetic top. Smooth application and easy to blend. Love this new product and can't wait to see all the colors.

“Luxe, easy to apply, and pretty”

The color is so flattering and the packaging is so luxe! Love the texture and how easy it is to blend into skin. Perfect size too for touch ups and travel. Love it!

“A natural glow from within”

The Blushing Stick is perfect if you want a sheer pop of color that gives the effect of a natural blush without looking made up. It feels like I’m wearing nothing at all.

Blushing Stick
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Blushing Stick

If you’re ready to ditch hard-to-blend blushes, this one’s for you. Blushing Stick is also perfect for those who want versatile makeup that looks natural and feels comfortable.

$34

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FAQS

Does Blushing Stick contain shimmer?

Blushing Stick does not contain any shimmer. They provide buildable color with a soft-sheen finish.

What brush works best with Blushing Stick?

Blushing Stick can be applied to the face using your fingers, but if you prefer using a brush, we recommend our Everything Brush.

Can Blushing Stick be applied to the lips?

Yes, Blushing Stick is made to be used on both cheeks and lips — we love using one shade on both to create a cohesive look, or it looks just beautiful if you choose to mix and match tones. Apply it directly to the lips for nourishment and a buttery tint of color.

Is Blushing Stick safe for sensitive skin?

Yes, Blushing Stick is safe for sensitive skin and is dermatologist tested

Jones Road x Emily DiDonato

Wear Your Happy

Nine joyful shades, wearable on lips and cheeks — co-created by Emily DiDonato and Jones Road.
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