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Effortless Eyes In Seconds
Gel Liner is a richly pigmented eyeliner that glides on effortlessly, stays in place, and provides statement definition.
Everything You Need in One Liner
Bobbi's richly pigmented, all-day, mistake-proof eyeliner. Now in two new shades — meet Espresso & Ivy.
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Lasts All Day
The creamy gel formula is water and transfer-resistant, making it ideal for all-day wear.
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Mistake-Proof Application
Gel Liner's rich gel formula glides on with ease. It allows for mistake-proof application by giving you time to edit your line before setting in place.
Gel LinerAn Effortless Statement
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Gel Liner is a richly pigmented eyeliner that glides on effortlessly, stays in place, and provides statement definition. Not to mention, the creamy gel formula is water and transfer-resistant, making it ideal for all-day wear.
(3g / 0.1oz)
- BLACK is a jet black
- NAVY is a midnight blue
- BROWN is a deep chocolate
- VIOLET is a deep aubergine
- NEW ESPRESSO is a deep rich brown
- NEW IVY is a emerald green with monochromatic shimmer
Dip The Precision Eyeliner Brush into your Gel Liner and line your eyes in one effortless sweep. Pro Tip: Apply Gel Liner to both ends of your lash line, and then fill in the middle third to connect for a seamless line. To prevent the Gel Liner from drying out over time replace the cap right after use and close tightly. Do not leave it open/uncapped for extended time.
Bobbi's Tip:
The definition this Gel Liner provides is perfectly strong and really makes your eyes stand out.
Isododecane
light emollient that keeps the formula smooth for easy glide and even application. Forms a moisture barrier on skin to help trap moisture and improve wear without feeling oily.
Tribehenin
skin conditioning thickener that helps extend wear and provides cushion to the formula.
Silica
a natural microsphere that has a ball-bearing effect providing a silky feel with great slip for ease of blending onto the skin.
FOUNDED BY BOBBI BROWN
"Miracle Balm is my go-to for a natural and healthy-looking glow."
“The definition this Gel Liner provides is perfectly strong and really makes your eyes stand out.”
Bobbi Brown — Founder/Makeup Artist, Jones Road Beauty
Frequently Asked Questions
What finish does Gel Liner provide?
A richly pigmented, statement finish with smooth, even color payoff. It looks classic and defined — not glossy, not chalky.
How long does it last?
All day. The creamy gel formula is water and transfer-resistant, so it stays in place through workouts, hot days, and long nights.
Is it easy to apply if I'm new to gel liner?
Yes. The formula glides on with ease and gives you time to adjust your line before setting in place — so it's truly mistake-proof, even for beginners.
What's the best way to remove it?
An oil-based or biphasic eye makeup remover works best. Press, wait a few seconds, and gently wipe away.
Is it good for sensitive eyes?
Yes. Gel Liner is dermatologist tested and ophthalmologist tested, formulated to be gentle on sensitive eyes and contact lens wearers.
Reviews
An Effortless Statement
Statement eyes in seconds. All-day wear. Mistake-proof application.
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