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Everything You Need in One Liner

Three reasons why you'll love Gel Liner — Bobbi's richly pigmented, all-day, mistake-proof eyeliner.

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1

Effortless Eyes In Seconds

Gel Liner is a richly pigmented eyeliner that glides on effortlessly, stays in place, and provides statement definition.

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2

Lasts All Day

The creamy gel formula is water and transfer-resistant, making it ideal for all-day wear.

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3

Mistake-Proof Application

Gel Liner's rich gel formula glides on with ease. It allows for mistake-proof application by giving you time to edit your line before setting in place.

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Gel Liner Gel Liner

Gel Liner An Effortless Statement

Black is a jet black

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Gel Liner is a richly pigmented eyeliner that glides on effortlessly, stays in place, and provides statement definition. Not to mention, the creamy gel formula is water and transfer-resistant, making it ideal for all-day wear.

(3g / 0.1oz)

  • Gel Liner Black
  • Gel Liner Black
  • Gel Liner Brown
  • Gel Liner Navy
  • Gel Liner Violet

Gel Liner

  • Gel Liner Black
  • Gel Liner Black
  • Gel Liner Brown
  • Gel Liner Navy
  • Gel Liner Violet
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“The definition this Gel Liner provides is perfectly strong and really makes your eyes stand out.”

Bobbi Brown — Founder/Makeup Artist, Jones Road Beauty

Frequently Asked Questions

What finish does Gel Liner provide?

A richly pigmented, statement finish with smooth, even color payoff. It looks classic and defined — not glossy, not chalky.

How long does it last?

All day. The creamy gel formula is water and transfer-resistant, so it stays in place through workouts, hot days, and long nights.

Is it easy to apply if I'm new to gel liner?

Yes. The formula glides on with ease and gives you time to adjust your line before setting in place — so it's truly mistake-proof, even for beginners.

What's the best way to remove it?

An oil-based or biphasic eye makeup remover works best. Press, wait a few seconds, and gently wipe away.

Is it good for sensitive eyes?

Yes. Gel Liner is dermatologist tested and ophthalmologist tested, formulated to be gentle on sensitive eyes and contact lens wearers.

Reviews

4.37 Based on 2078 Reviews

An Effortless Statement

Statement eyes in seconds. All-day wear. Mistake-proof application.

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