Miracle Balm
The Face Pencil
What The Foundation
What The FoundationTinted Moisture Balm
(35 g / 1.14 oz )
Clean / Cruelty Free
What The…Foundation? WTF is a tinted moisture balm meets traditional foundation. Blends seamlessly into the skin—leaving you with an even, fresh complexion that looks like your skin on its best day. WTF includes skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate; works flawlessly with the Face Pencil; and offers buildable, light-medium coverage. Choose from one of 12 shades, created to blend across all skin tones. WTF is a first of its kind innovation in the clean beauty space.
*Due to the unique formula, some shifting may occur in transit.
- Porcelain: is pale with neutral undertones
- Fair: is fair with neutral undertones
- Light: is light with yellow undertones
- Beige: is light to medium with neutral undertones
- Medium: is medium with yellow undertones
- Medium Honey: is medium to tan with neutral undertones
- Honey: is medium to tan with yellow undertones
- Pecan: is tan to dark with yellow undertones
- Cinnamon: is dark with red undertones
- Chestnut: is dark to deep with red undertones
- Deep: is deep with red undertones
- Espresso: is very deep with neutral undertones
Using your fingers or the spatula, scoop out the desired amount of WTF. Apply directly to the face using the Skin Brush, sponge, or your fingers. For under eye darkness or blemishes that require additional coverage, the Face Pencil is WTF’s best friend.
Bobbi's Tip:
Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between.
What The Foundation Shade |
Face pencil Shade(s) |
Shade description |
|---|---|---|
Porcelain | Shades 1, 2, 3 | Pale with neutral undertones |
Fair | Shades 5, 6 | Fair with neutral undertones |
Light | Shades 4, 7, 8 | Light with yellow undertones |
Beige | Shades 9, 10, 11 | Light to medium with neutral undertones |
Medium | Shades 12, 13 | Medium with yellow undertones |
Medium Honey | Shades 14, 15, 16 | Medium to tan with neutral undertones |
Honey | Shades 17, 18 | Medium to tan with yellow undertones |
Pecan | Shade 19 | Tan to dark with yellow undertones |
Cinnamon | Shade 20 | Dark with red undertones |
Chestnut | Shades 21, 22, 23 | Dark to deep with red undertones |
Deep | Shade 24 | Deep with red undertones |
Espresso | Shade 25 | Very deep with neutral undertones |
What The Foundation is made from:
✓ SODIUM HYALURONATE
Ingredients
Q:
How does it differ from traditional foundation?
A:
This is not as high coverage as a traditional foundation. It’s meant to look like skin. WTF gives light to medium coverage, a little goes a long way. However, if paired with Face Pencils you can get much higher coverage.
Q:
How does it differ from tinted moisturizer?
A:
This is more coverage than a tinted moisturizer, but less coverage than a traditional foundation. This is Bobbi’s take on the perfect complexion product.
Q:
How do I find my shade?
A:
Take our WTF shade matching quiz, designed by Bobbi to help you choose your perfect shade.
Q:
How can I apply WTF?
A:
Scoop out your desired amount with our Spatula. We recommend starting with about half of the spatula, and building from there. If you prefer using a brush, we suggest our Everything Brush or Skin Brush. For a more skin-like finish, we recommend warming the product up in your fingertips and applying it onto your face with your hands. This will allow the formula to melt effortlessly into the skin.
Shipping
Jones Road currently ships to the US (excluding Guam and US Virgin Islands), Canada, Ireland, and the UK (including England, Wales, Scotland, and Northern Ireland, excluding Crown Dependencies). We do not offer expedited shipping at this time.
In light of COVID-19, there may be some delays in processing and shipping your order. Unexpected delays can also occur due to weather, staffing and general delays with the carrier. We greatly appreciate your patience and understanding.
Jones Road offers free standard shipping for all US orders over $85, Canada orders over 125 CAD, UK orders over 75 GBP, and Ireland orders over €100. For orders under $85 in the US, standard shipping is $6.95. For orders under 125 CAD in Canada, standard shipping is 13 CAD. For orders under €100 in Ireland, shipping is €12. For orders under 75 GBP in the UK, shipping is calculated at checkout.
For UK orders, any applicable duties or import taxes are collected at checkout for orders over £135
Orders are processed Monday - Friday, with the exception of US holidays. Orders are typically fulfilled and shipped within 3-4 business days. Once your order has shipped, you’ll receive an email from hi@jonesroadbeauty.com with tracking information.
Returns
For US orders:
Returns and exchanges are accepted within 30 days of purchase. We are unable to accept returns or exchanges on kits, sets, or apparel, or to refund shipping charges. To request a return or exchange, go to: https://returns.jonesroadbeauty.com. Follow the steps at the portal to request your return.
For Canadian, UK, and Ireland orders:
Returns are accepted within 30 days of purchase. We are unable to accept returns on kits, sets, or apparel, or to refund shipping charges. We are unable to accept exchanges on international orders. To request a return, go to: https://returns.jonesroadbeauty.com. Follow the steps at the portal to request your return.
For gift returns:
If you received Jones Road as a gift but didn’t love it, you can return your products for store credit. To request a gift return, have the original order number and gifter’s email address ready, and go to: https://returns.jonesroadbeauty.com. Follow the steps at the portal to request your return.
What The Foundation
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Reviews
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FAQs
Reviews
Q:
How does it differ from traditional foundation?
A:
This is not as high coverage as a traditional foundation. It’s meant to look like skin. WTF gives light to medium coverage, a little goes a long way. However, if paired with Face Pencils you can get much higher coverage.
Q:
How does it differ from tinted moisturizer?
A:
This is more coverage than a tinted moisturizer, but less coverage than a traditional foundation. This is Bobbi’s take on the perfect complexion product.
Q:
How do I find my shade?
A:
Take our WTF shade matching quiz, designed by Bobbi to help you choose your perfect shade.
Q:
How can I apply WTF?
A:
Scoop out your desired amount with our Spatula. We recommend starting with about half of the spatula, and building from there. If you prefer using a brush, we suggest our Everything Brush or Skin Brush. For a more skin-like finish, we recommend warming the product up in your fingertips and applying it onto your face with your hands. This will allow the formula to melt effortlessly into the skin.
