Miracle Balm
The Face Pencil
What The Foundation
What The FoundationTinted Moisture Balm
(35.0 g / 1.14 oz)
Clean / Cruelty Free
What The Foundation is a tinted moisture balm meets traditional foundation with light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.
*Due to the unique formula, some shifting may occur in transit.
What The Foundation
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Reviews
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FAQs
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Ingredients
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Shipping & Returns
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Shade Breakdown
Reviews
Q:
How does it differ from traditional foundation?
A:
This is not as high coverage as a traditional foundation. It’s meant to look like skin. WTF gives light to medium coverage, a little goes a long way. However, if paired with Face Pencils you can get much higher coverage.
Q:
How does it differ from tinted moisturizer?
A:
This is more coverage than a tinted moisturizer, but less coverage than a traditional foundation. This is Bobbi’s take on the perfect complexion product.
Q:
How do I find my shade?
A:
Take our WTF shade matching quiz, designed by Bobbi to help you choose your perfect shade.
Q:
How can I apply WTF?
A:
Scoop out your desired amount with our Spatula. We recommend starting with about half of the spatula, and building from there. If you prefer using a brush, we suggest our Everything Brush or Skin Brush. For a more skin-like finish, we recommend warming the product up in your fingertips and applying it onto your face with your hands. This will allow the formula to melt effortlessly into the skin.
What The Foundation is made from:
✓ Sodium Hyaluronate
Ingredients
Shipping
Jones Road currently ships to the US (excluding Guam and the US Virgin Islands), Canada, the UK (including England, Wales, Scotland, and Northern Ireland, excluding Crown Dependencies), and to select EU countries including Austria, Belgium, Croatia, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Portugal, Slovak Republic, Slovenia, Spain.
US: Free standard shipping for orders over $85. For orders under $85, shipping is $6.95.
Canada: Free standard shipping for orders over $125 CAD. For orders under $125 CAD, shipping is $13 CAD.
UK: Free standard shipping for orders over £75 GBP. For orders under £75 GBP, shipping is calculated at checkout.
EU: Free standard shipping for orders over €85 EUR. For orders under €85 EUR, shipping is €7 EUR in Germany, France, Ireland, Italy, Spain, Netherlands, Portugal, Belgium, Austria, Finland, Luxembourg. For orders under €85 EUR, shipping is €9 EUR in Croatia, Cyprus, Malta, Latvia, Lithuania, Slovenia and Slovak Republic.
For Canada orders over $125 CAD, any applicable duties or import taxes will be collected at checkout.
For UK orders over £135, any applicable duties or import taxes will be collected at checkout.
For EU orders, any applicable duties or import taxes are included in the pricing. No additional fees will be incurred upon delivery.
Orders are processed Monday - Friday, with the exception of US holidays. Orders are typically fulfilled and shipped within 3-4 business days. Once your order has shipped, you’ll receive an email from hi@jonesroadbeauty.com with tracking information.
Returns
To request a return or exchange, please visit https://returns.jonesroadbeauty.com and follow the steps provided. Kindly note that we will process your request as soon as possible. In the EU, for returns and exchanges over €140 EUR, a €6.95 restocking fee will apply.
For gift returns:
To process a return or exchange for product(s) received as a gift, please head to the Jones Road beauty Returns and Exchanges Portal. Enter the order number and associated shipping zip code associated. In the EU, for returns and exchanges over €140 EUR, a €6.95 restocking fee will apply.
What The Foundation Shade |
Face pencil Shade(s) |
Shade description |
|---|---|---|
Alabaster | Shade 1 | Pale with pink undertones |
Porcelain | Shades 1, 2, 3 | Pale with neutral undertones |
Fair | Shades 5, 6 | Fair with neutral undertones |
Ivory | Shade 6 | Fair with neutral undertones |
Light | Shades 4, 7, 8 | Light with yellow undertones |
Beige | Shades 9, 10, 11 | Light to medium with neutral undertones |
Medium | Shades 12, 13 | Medium with yellow undertones |
Medium Honey | Shades 14, 15, 16 | Medium to tan with neutral undertones |
Honey | Shades 17, 18 | Medium to tan with yellow undertones |
Golden | Shade 18 | Tan with golden undertones |
Pecan | Shade 19 | Tan to dark with yellow undertones |
Almond | Shade 20 | Dark with yellow undertones |
Cinnamon | Shade 20 | Dark with red undertones |
Chestnut | Shades 21, 22, 23 | Dark to deep with red undertones |
Deep | Shade 24 | Deep with red undertones |
Espresso | Shade 25 | Very deep with neutral undertones |
