Diary / Beauty / Jun 21, 2023

How To Use an Eyebrow Pencil

Written by: Piper Gray

Photography by: Ben Ritter & Jon Paterson

A woman applying the Brow Pencil by Jones Road

Eyebrows help frame the face, accentuating your eyes and highlighting your face shape. While eyebrow trends come and go, the latest style has been a more natural, fuller shape. If your eyebrows appear patchy from years of on-trend plucking or even if they are naturally thin, an eyebrow pencil can help you create a natural-looking brow shape that will compliment your features. And especially when you’re going for a no-makeup appearance, with healthy skin and minimal fuss, well-groomed eyebrows will awaken your face, giving you a refreshed look. 

If you’re new to using an eyebrow pencil, it will quickly become one of your most beloved makeup staples as it’s incredibly quick and low-effort to use.

How Does Eyebrow Shape Affect the Face?

Fuller eyebrows have gained popularity in recent years, and for a few good reasons. You can let your brows grow out and fill in sparse areas as needed. A fuller brow fits right in with a low-maintenance makeup routine.

Your eyebrow shape can also have an effect on your face shape. A flatter brow with no arch can add fullness if you have a more oval face. If your face is more angular, an arched brow can help your face look rounder. An eyebrow pencil can easily create a straighter brow or give your brow more arch. It just comes down to what look you desire. 

Fuller brows also help to frame the face and balance your features. And by drawing attention to your eyes, brows can make them appear larger, giving you a more youthful appearance. 

How Do I Perfect My Brows?

There are several steps to achieving the brow shape, color, and fullness that you want. Let’s go through them. 

Choosing the Right Eyebrow Pencil Shade

The first step is choosing the right shade of brow pencil. A good point of reference will be your hair color. (No matter what your natural shade is or if you’ve colored it, we mean your current hair color.) If you have dark hair, your eyebrow pencil should be one or two shades lighter. If you have light hair, you’ll want your pencil to be one or two shades darker. 

Your hair color isn’t the only thing to keep in mind. If your skin tone is light, consider sticking to a lighter shade, even if you have light hair. This prevents your eyebrows from overpowering your other features. If your skin tone is darker, a darker eyebrow shade will ensure your brows aren’t too light and therefore hard to see. It may not always be this cut-and-dried though; there may be a few colors that seem to suit you. When that happens, it’s a good idea to choose the lighter shade. (Going too dark may give the appearance that you’ve filled in your brows, and what you want is for them to look full.)

No matter the shade you need, our Brow Pencil will add dimension and fullness to your brows. 

The product’s fibers grip onto your existing eyebrow hairs, giving your eyebrows a natural-looking fullness. (Keep The Sharpener on hand, too, to keep the pencil precise and pointed when it gets dull with use.)

The Sharpener by Jones Road

Prepping Your Brows

It’s important to prep your brows before applying an eyebrow pencil. While “prep” may sound like there’s a lot to this step, it’s actually quite simple. 

Using a spoolie, brush your brows upwards and outwards. (One end of The Eyebrow Brush is a spoolie for this specific purpose.) This will help you identify sparse areas that need filling, and where you may need to do some trimming. 

In partnership with Tweezerman, The Brow Kit comes with The Brow Pencil of your chosen color and the Tweezerman Slant Tweezer to remove stray hairs. You can also trim hairs that are too long, and if your brows are unruly, give them another comb-through with the spoolie end of The Eyebrow Brush or tame them more with a clear brow gel or wax.

Practice Makes Perfect

When it comes to filling in your brows, practice applying different amounts of pressure, and holding the brow pencil at different angles. This will help you get the feel for how to leave natural-looking strokes. 

You’ll want your strokes to be as light as possible, as you can always build up gradually. If your brow is too dark, you may have to wash everything off and start over. But if that happens, you can use a damp cotton swab to make any corrections. 

Also, don’t sharpen your brow pencil unless it really gets dull and flat. A point that’s too sharp can create a harsh, thin line, which can make your brows look unnatural.

Jones Road Beauty model holding The Brow Kit

Shaping and Filling

Don’t try to make your eyebrows mirror images of each other. Not only will that be an incredibly difficult and time-consuming task, but even more important, your brows may end up looking unnatural. 

Start at the arch. When you define your brow shape beginning at the top point, your end result will more naturally frame your face. To find the highest part of your arch, look directly into the mirror and line up the outer edge of your iris (the colored part of your eye) to your eyebrow. This line will intersect with where the top part of your arch should be. 

From there, use your eyebrow pencil to fill in the area beneath the arch with light, feathery strokes. This will fill in your arch and give your brow shape. As you reach the tail (outside end) of your brow, taper your strokes so it comes to a natural end. 

But take care to go slowly and gently. Applying too much pressure can leave a bold, harsh line. And resist the urge to make the tail of your eyebrow too long. You can always return and apply more if you’d like to define more. 

Use the same feathery strokes to fill in the middle and beginning of your brow. Once you’ve filled in your brows and created your desired shape, it’s time to blend. Use a clean spoolie brush to blend the product through your brows, ensuring there are no harsh lines or bare patches. 

If a pencil isn���t your preferred tool, we recommend finding a complementary shade of The Best Eyeshadow, applying it with the flat, slanted side of The Eyebrow Brush, to fill in patches and define your shape. 

Which Look Are You Going For?

There is more than one way to fill eyebrows, and you can figure out which techniques will help you achieve your desired look.

Opting for a no-makeup look? You’ll want to lightly fill in your brows.

For a more defined and dramatic look, you can use our Face Pencil to clean up the edges of your brows and accentuate them.

Jones Road Beauty model applying The Mascara

Pairing Your Eyes and Lashes

Filling in your brows will bring focus to your eyes, so you’ll also want to enhance your eyes and lashes. 

Our Mascara is perfect for whatever eye-look you desire. This super inky and pigmented formula will separate, lift, and volumize your lashes no matter how many coats you apply. Keep it simple with one swipe, or add boldness with additional coats. Either way, your eyes will pop even more when you have full and long lashes to accompany your brows. 

To bring a little more radiance to your eye area, apply a shade of our Best Eyeshadow. This blendable shadow will give you a swipe of color that will enhance your eyes and bring dimension. Just like our mascara, this formula is buildable to the look you want. Feeling even more playful? Add shimmer with a swipe (or more) of Just A Sec, or extra radiance with Sparkle Wash.

If you want more definition, our Best Pencil will add a crisp line that will make your eyes look bigger and brighter. Don’t be afraid of color when it comes to eyeshadows and eyeliners. When your brows are filled and structured, it gives you a little more room to play around with color.

Time to Fill Your Your Makeup Bag

Filling in your brows is a simple makeup trick that can overhaul or simplify your overall look. A well-groomed brow gives you a more defined, polished look, even if you aren’t applying a full face of makeup. While the technique may take a little practice and time to perfect, Jones Road Beauty has you covered with every eye product you need to get started. 

Shop the article:

The Brow Pencil

The Eyebrow Brush

The Sharpener

The Best Eyeshadow


The Face Pencil


The Mascara

The Best Pencil

Just A Sec

Sparkle Wash

Diary / Beauty / Jun 21, 2023

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