Diary / Beauty / Sep 26, 2022
Jones Road The Best Pencil Eyeliner
Written by: Bobbi
Photography by: Ben Ritter & Jon Paterson
When I set out to create a new product, I start by asking myself how can I make it better? With every product we’ve launched so far, I’ve had this mantra in mind — and our latest offering is no exception. The Best Pencil (which, if you’ve purchased the Nancy Kit, you’ve already met) is a highly-pigmented, super precise pencil that you can use on its own or over eyeshadow.
I wanted something that would be dense and crisp, glide on seamlessly, and something you could blend out or keep sharp and this is it. The Best Pencil is going to be your go-to for everyday definition, a cat eye flick or mastering that dramatic smokey eye.
Inspired by the no-frills formulas from the 1970s when I first fell in love with my mother’s makeup. It’s available in four classic colors (Black, Navy, Brown and Silver) but with a clean, modern twist. I can’t wait to hear what you think.