Diary / Beauty / Nov 17, 2023

5 New Year's Eve Makeup Looks To Try This Year

Written by: Piper Gray

Photography by: Ben Ritter

A Jones Road Beauty model

As one year ends and we anticipate the start of another, New Year's Eve is charged with emotion and expectation. There’s no better occasion to play around with makeup and heighten your look.

When you’ve selected the perfect outfit and planned the perfect evening, choosing your makeup look is just one more way to commemorate the new year and leave an indelible mark that lasts well beyond the stroke of midnight.

A woman holding The Eyeshadow Palette 2.0 by Jones Road

1. Classic but Glittery Smokey Eye

A classic smokey eye is elegant, dramatic, and captivating. But who says classics can't be reinvented? The modern smokey eye is no longer confined to grayscale—it incorporates hues and finishes that take it to the next level.

Our limited-edition Eyeshadow Palette 2.0, with new Smokey Brown, Cream, So Pretty, and Dark Brown and a mini Eye Detail Brush, is the best place to start.

Begin by applying a dark, smokey shade to the crease and the outer corners of the eyes. This matte finish shade provides the depth and drama essential for a show-stopping appearance. 

You can also apply your shadow to your lower lash line for balance and emotion.

For a soft contrast, add a light matte shade over the main eyelid and then a slightly shimmery shade, seen here in So Pretty, to illuminate the inner corners and create a more multidimensional effect.

Finally, wrap up with any glitter overlays you may want to use, and swipe on some eyeliner (if you’re game).

Lastly, top it off with a coat or two of The Mascara for inky, defined drama.

A Jones Road Beauty model

2. A Rich, Bold Lip

A bold lip adds depth and dimension to your overall look—and while some may balk at the drama it imparts, a rich hue can be easily obtained in a way that draws just the right amount of attention. 

Start with our buildable Lip Tint. It offers a palette of possibilities, a range of rich, evocative colors designed for both subtle and maximum impact. For those who want to command attention, our Ruby shade is a fiery classic and Black Cherry is enigmatic and head-turning.

Beyond its color spectrum, what sets The Lip Tint apart is its formulation enriched with castor seed oil. This natural ingredient serves a dual purpose: Not only does it maintain the lips’ moisture balance, but it also ensures a smooth application.

The buildable nature of this lip tint makes it versatile for various levels of drama. You can opt for a more natural look or layer it up for a high-impact effect without worrying about it feeling heavy, cakey, or drying. 

A Jones Road Beauty model

3. Fresh-Faced and Glowy

There's something undeniably irresistible about healthy, glowing skin. It enhances your features, making you look lit from within—especially alluring on a night as momentous as New Year's Eve. Our Shimmer Face Oil can help you achieve that radiance.

Selecting the right shade can transform your look entirely. Cool Rose offers a subtle, pink-hued shimmer, giving your complexion a youthful, fresh appearance. (Here, we opted for Pink Opal, to highlight the innate vitality, and not overpower her light tone.)

Alternatively, our Midas shade provides a more subdued, champagne-toned glow, imparting a sense of opulence and luxury that fits seamlessly with the celebratory spirit of New Year's Eve.

What sets this Shimmer Face Oil apart is not just its stunning visual effects but its skin-nourishing benefits. A blend of nine essential oils, including superstar jojoba seed oil, ensures that your skin receives a hefty dose of hydration. Jojoba seed oil is renowned for its ability to suit all skin types, offering moisturization without clogging pores. Because of this power-packed formula, you can get a radiant complexion that feels as healthy as it looks.

The lightweight formula glides effortlessly on the skin, leaving a non-greasy yet radiant finish. You can apply a few drops directly to the face for an all-over glow or use it strategically as a highlighter on the high points of your face. Either way, the result is a natural, radiant look that doesn't cause excessive shine.

A woman holding Gel Bronzer by Jones Road

4. Bronzey and Shimmery Accents

New Year's Eve is the perfect backdrop for embracing glamour. To start? Think metallic accents. 

One of the easiest ways to achieve this effect is our Gel Bronzer. Available in Light, Medium, and Dark, it goes on light and builds, so it suits a range of skin tones. The sheer finish of the product provides a natural, sun-kissed glow, allowing for a more personalized look depending on your chosen level of color and highlight.

The Gel Bronzer goes beyond traditional bronzing methods by offering a buildable finish. A simple application to the high points where the sun would naturally hit—like the cheeks, nose, forehead, and neck—makes a world of difference. The technique creates a multi-dimensional effect, elevating your features and giving your face a luminous quality that shines from across the room. 

For those who prefer a hands-on approach, applying this bronzer with your fingertips provides direct control. However, if you're seeking a more even distribution, The Everything Brush ensures a seamless blend. 

A woman holding Lip and Cheek Stick by Jones Road

5. Soft and Sweeping

Bold and vibrant colors have their place, but softer hues offer a counterpoint that shouldn't be overlooked. 

Our Lip and Cheek Stick is an invaluable addition to your beauty arsenal if you're aiming for understated elegance for your New Year's Eve celebration. With shades like Mauve Rose and English Rose, this product delivers a uniform wash of color across (obviously) the lips and cheeks for an ultra-feminine, understated look.

Adding to its allure is the product's easily buildable nature. One or two swipes provide a sheer finish, while multiple layers can intensify the color payoff. 

And don’t worry about potential dryness—castor seed oil ensures that your skin remains supple and hydrated, no matter how much of the product you apply.

Ring in the New Year With Radiance

With the final moments of the year ticking away, why not seize this transformative period as an opportunity to experiment with your look? Our wide range of makeup options grants you the flexibility to craft looks as varied and unique as your own personality. 

Whether you lean towards the bold or the ethereal, the minimalist or the extravagant, the tools at your disposal promise one thing: an elevated entrance into the New Year. As the clock counts down and the atmosphere fills with anticipation, let your chosen makeup style be a declaration of the wonderful year that awaits you. 

Shop the article:

The Best Eyeshadow

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The Everything Brush

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Lip and Cheek Stick

View more information about Lip and Cheek Stick

Diary / Beauty / Nov 17, 2023

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