Diary / Beauty / Oct 18, 2022

Reflecting on Two Years of Jones Road Beauty

Written by: Bobbi

I can’t believe it’s been two years since we launched Jones Road Beauty. Funny, it sometimes feels like we’re brand new and sometimes like we’ve been around for a decade. 


What I love is the quick, agile team we built. I am so grateful to all of them for never being afraid to do what has to get done, even if they’ve never done it before. But if it wasn’t for them, combined with this seasoned professional, we wouldn’t be where we are today. Here are some of the highlights: 



This year we opened our first freestanding store in Montclair and built a rockstar team of makeup artists, giving them new ways to empower women to be themselves. 

We went on TikTok as a lark and went viral because of the audience. We also went out of stock. (Thank goodness, we’re all good now.) We launched What the Foundation, The Best Blush, and Universal Hair Balm, just to name a few of our latest products.



I personally landed on the Forbes 50 Over 50 list, which was pretty cool. I also found myself on the cover of Naturally, Danny Seo with Danny himself.  


We won a bunch of awards for our products, including the Allure Best in Beauty Awards for The Best Pencil and Miracle Balm


We hosted our first in-person influencer event with a master class at our office. It was so cool to bring together some of our biggest supporters and fans. 


And if you follow me on Instagram, you know the biggest (and best) thing is my new granddaughter. 


Here’s to my team and JRB!

Shop the article:


Miracle Balm

The Best Pencil


What The Foundation

Jones Road x Hervé Universal Hair Balm

The Best Blush

Diary / Beauty / Oct 18, 2022

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