Diary / Justbobbi / Sep 26, 2022
Stylist Karla Welch Wants You to Be the Best-Dressed
Written by: Allie Rose
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California-based stylist Karla Welch has a client list that includes some of Hollywood’s most influential women (and men). Olivia Wilde, Justin Bieber, Busy Philipps, and Tracee Ellis Ross are just a few of the big names who trust Welch when it comes to creating their red carpet looks. And it’s no surprise they do — she’s been named the most powerful stylist by The Hollywood Reporter and has landed many of her clients on the best-dressed list.
Welch is also the founder of x karla, a series of design collaborations with everyone from Hanes to Dockers, and WISHI, an online styling destination that pairs you with your own personal stylist to help you build a wardrobe.
With award season in full swing and the Oscars right around the corner, we caught up with Welch to talk beauty and style must-haves, her inspirations, and the concept behind WISHI, her latest venture.
How did you first get into fashion and styling? Tell us about your journey…
Well, I married a photographer so I guess that was definitely a break! I grew up obsessed with models and fashion, so it’s been a part of my journey, but being with Matthew and seeing what stylists did on his shoots, I was like, “I can do that…” Actually, it was more like, “OMG that’s what I want to do.” And off I went! That was 19 years ago.
Growing up did you always want to be a stylist?
I don’t think we even knew what a stylist or an editor was, but once I found out, yes!
Where do you look for style inspiration:
Everywhere! Music, art, movies, the flea market. I also get tons of inspiration from my own internal being. I love to daydream and just sort of float off in boredom (which isn’t being bored to me).
Most Iconic Red Carpet Moment:
I love them all, except the one I hate, but we won’t talk about that...
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Talk to us about the inspiration behind the Wishi app, What led you to create it?
Basically, I’ve been getting texts for years asking “Do I buy this?” or “What do I wear to this?” I've always wanted to figure out the 'Clueless closet' and help people get dressed. When the app world started, I wanted to figure out how to digitize my process with my clients for everyone. It’s been years of dreaming and two years of building. I want everyone to use Wishi and never ever worry about what to wear!
What can the subscribers expect from Wishi?
A new best friend! Just taking the stress out of getting dressed and out of never knowing what works best... it’s an expert at your fingertips!
Describe Your Personal Style in 3 Words:
Classic. French. Tomboy.
List 5 Wardrobe Must-Haves:
- Vintage jeans
- A great black suit
- A tan trench
- A perfect moto jacket
- A go-to dress that feels super special!
Product Obsessions:
Beauty Philosophy:
Have great brows and a great haircut at all times.
Work-Life Balance Mantra:
I’m trying!
Best Advice You’ve Ever Received:
Work hard. Be honest.
Advice for those looking to get into the fashion industry:
Work hard. Be honest!