Several swatches of What The Foundation from Jones Road Beauty showing the different shades available.

Here Are 5 Reasons Why What The Foundation Will Be The Last Foundation You'll Ever Buy


It's Your Skin On A Great Skin Day, Every Day

Don’t you wish every day was a flawless skin day? Now it can be with What The Foundation. Easily covers redness, dark spots, and discoloration without even looking like you’re wearing foundation. 


This is Foundation Reinvented

Forget everything you know about foundation. What The Foundation is tinted moisture balm meets foundation. Made with skin-nourishing ingredients like Jojoba Oil to make your skin look like your skin, but better.


Created by Bobbi Brown herself

Bobbi Brown has done it again. This is decades of helping women look more beautiful in a jar. Brown has taken years of industry experience and excellence and bottled in in this jar of goodness that will make you say “What The….Foundation?"


Not Heavy, Cakey, Or Dry

WTF is made with a proprietary blend of Jojoba Oil and Sodium Hyaluronate that feels light on your skin and provides a beautiful glow you’ve never gotten from the likes of foundation. You don’t even need a moisturizer, unless you have very dry skin.


We Make It Easy To Find Your Shade Online

One of the hard parts of buying foundation online is finding your shade, but we've made it easy for you. Use the chart to the left to find your shade once you know your Face Pencil Shade. If you don't know your Face Pencil shade, take the quiz here.

Find Your WTF Shade