Wide Awake Brightening Neutralizer
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Wide Awake Brightening Neutralizer delivers medium-to-full buildable coverage while color-correcting and brightening dark circles for eyes that look wide awake for up to 8 hours.
With an incredibly lightweight and hydrating formula, it contains an active brightening complex and multiple skin-comforting ingredients to never feel heavy, cakey, or dry.
Peachy and pinky tones cancel even the most stubborn dark circles for a significantly brighter appearance. Layers perfectly under concealer for a seamless, skin-true finish.
*Non-comedogenic
(Net Wt. 5g / 0.17oz)
- FAIR PINK is for fair skin to correct purple/blue/red discoloration
- FAIR PEACH is for fair skin to correct brown/grey/greenish discoloration
- LIGHT PEACHY PINK is for light skin to correct purple/blue/red discoloration
- LIGHT PEACH is for light skin to correct brown/grey/greenish discoloration
- MEDIUM PEACH is for medium skin to correct brown/grey/greenish discoloration
- MEDIUM PEACHY PINK is for medium to tan skin to correct purple/blue/red discoloration
- DARK APRICOT is for dark skin to correct brown/grey discoloration
- DARK PEACHY PINK is for dark skin to correct purple/blue discoloration
- DEEP PEACHY PINK is for deep skin to correct purple/blue discoloration
Plant Complex
A trio of botanical actives—marshmallow root, rice bran, and licorice root—that work together to visibly brighten darkness and discoloration, soothe redness, and leave skin looking healthy and even.
Squalane
Promotes healthy looking skin by boosting hydration with moisture barrier protection to soothe, soften and condition your skin.
Shea Butter
A rich, skin-softening butter that wraps skin in natural moisture—keeping the formula creamy and comfortable to wear without ever feeling heavy or greasy.
Vitamin E (Tocopherol)
A natural antioxidant that nourishes skin and helps protect against visible signs of aging, keeping the complexion looking healthy over time.
What a neutralizer does
It Doesn’t Cover, It Cancels
Pigment cancels darkness
Peachy and pinky tones counteract the blue, purple, brown, or green found in dark circles.
A brighter-looking finish
By canceling first and following with Concealer, you’ll see the dark circles instantly disappear.
Comfortably layers with Concealer
Light enough that wearing both together never feels heavy or looks overdone.
The routine
Dark Circles, Handled
Cancel, conceal, blend — three quick steps to brighter eyes.
Brightening Concealer
Looks like skin — just more even. Never cakey.
Choose your shade:
Find my Shade
Brightening Neutralizer
Cancels the darkness underneath, so a thin layer of concealer covers more. Always worn under — the concealer goes on top.
Choose your shade:
Find my Shade
Detail Blending Brush
Presses product into the places fingers can't reach.
Your Wide Awake Routine
Cancel — Brightening Neutralizer
Conceal — Brightening Concealer
Apply — Detail Blending Brush
One size · $32.00
“When these three work together, you’ll see the difference instantly.”
Bobbi Brown — Founder, Jones Road Beauty
How to use
Build Coverage, Not Weight
Start with less than you think
Pick up a small amount with your finger or the Detail Blending Brush.
Tap and press in
Without dragging, pat gently onto under eyes, focusing on where you see darkness.
Blend and build up
Buff around edges for a seamless finish. Still see darkness? Add another thin layer to those spots.
Always follow with Concealer
Neutralizer is a prep step. Top with a touch of concealer to bring skin back to its natural tone.
“The best makeup is the kind you put on and then stop thinking about. Wide Awake is exactly that. It feels like nothing in the best way — and you instantly look awake.”
Bobbi Brown — Founder, Jones Road Beauty
The Formula Behind the Feel
Active Plant Complex
A trio of botanical actives — marshmallow root, rice bran and licorice root — that works with your skin to help brighten, soothe, and nourish.
Shea Butter
A rich, skin-conditioning emollient that keeps the formula feeling creamy and comfortable.
Squalane
A plant-derived moisturizer that helps hydrate and soften skin with a lightweight, non-greasy feel.
Vitamin E
A powerful antioxidant to help nourish and keep skin looking healthy.
FAQS
Not at all — this Neutralizer is intentionally designed to feel as lightweight as possible, built with shea butter and vitamin E to stay comfortable as you build coverage. It won’t look or feel heavy, cakey, or dry, even when wearing or layering with Concealer or Eye Cream.
Yes, it's made for the delicate eye area. It features a creamy, non-dragging formula boosted by rich skincare ingredients, including a Plant Complex of marshmallow root, rice bran, and licorice root that helps brighten and nourish skin as it neutralizes.
Dark circles are often a color problem before a coverage one — concealer alone can't fully cover stubborn blue, purple, or brown tones. Wide Awake Brightening Neutralizer’s peachy and pinky pigments correct and cancel that first, so after applying your concealer, the finish is brighter and more even.
Yes — Neutralizer is a prep step to be followed with Concealer, not a standalone. It color corrects the darker tones around the under eyes; but you’ll want to wear a concealer on top to bring your skin back to its most natural tone.
