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ABOUT JONES ROAD

Mission: Empower generations of women to feel confident in their natural beauty and inspired to try new things.
Approach: Clean, high-grade formulations for a modern “no-makeup makeup” look, distilling decades of artistry into easy, high-performance staples.
Formulation Philosophy: Combination of vetted natural ingredients and safe synthetics. Exceeds EU standards; excludes ~2,700+ ingredients (e.g., parabens, phthalates, sulfates, PEGs, cyclic silicones, BPA, EDTA).

EYE CREAM
Description: Pillowy, instantly hydrating eye cream; glides without tugging. Works under The Face Pencil and The Neutralizer Pencil.
How to Use: Apply a tiny amount under eyes; gently pat. Add more as needed.
Tips:
Use as a lip hydrator; layer Lippie Stick on top.
For extra dryness, apply a tiny amount to eyelids overnight.
Tap over The Neutralizer Pencil on extra-dry days or dab over under-eye makeup to refresh.
Key Ingredients: Trehalose; Macadamia Seed Oil; Glycerin; Tocopherol.
Testing/Claims: TEWL/Hydration/Moisturization; safe to use on lips.

RICH EYE CREAM
Description:
Cushion-rich, ultra-nourishing; brightening and moisture support with Niacinamide + Ceramides. Layers well under pencils.
How to Use: Apply pea-size to under-eyes; gently pat.
Tips:
Let sit 1 minute before The Neutralizer Pencil or The Face Pencil.
Use on extra-dry days as a moisture boost.
Key Ingredients: Niacinamide; Ceramide NS; Phytosterols; Sodium Hyaluronate.
Testing/Claims: TEWL/Hydration/Moisturization; Dermatologist tested.

 

LIGHT MOISTURE CREAM
Description:
Lightweight, bouncy gel-moisturizer; fast-absorbing “first-glass-of-water” feel.
How to Use: Apply a nickel-size amount all over face.
Tips:
Great priming moisturizer before The Face Pencil.
Daytime for dry/cold months; follow with Miracle Cream at night.
Daily moisturizer for dry skin in heat/humidity; nighttime for oily skin feeling dry.
If using WTF, assess skin first before layering.
Key Ingredients: Niacinamide; Panthenol; Glycerin.
Testing/Claims: TEWL/Hydration/Moisturization; Dermatologist tested.


MIRACLE CREAM
Description: Intense, nourishing moisture for very dry skin; supports barrier in cold/dry air.
How to Use: Break seal; warm between palms/fingers; press into face. Ideal as overnight mask; a little goes a long way.
Tips:
Use generously at night (normal–dry); also for décolletage.
Layer after WTF only if more moisture needed (very dry skin).
Key Ingredients: Shea Butter; Glycerin; Tocopherol.
Testing/Claims: TEWL/Hydration/Moisturization.


OIL-FREE MOISTURIZER
Description:
Fragrance-free, water-based; instant hydration without heaviness; great in heat/humidity; suitable for all skin types.
How to Use: Apply 2–3 pumps to face and neck.
Tips:
Ideal for dry skin in hot/humid climates and for oily skin year-round.
Layer SPF over top for a lightweight finish.
Key Ingredients: Niacinamide; Glycerin; Tocopherol; Ginger Water; Nymphaea Alba Flower Extract.
Testing/Claims: TEWL/Hydration/Moisturization; Dermatologist tested.


THE CLEANSING STICK
Description:
Travel-friendly solid oil cleanser with mild natural surfactant; dissolves makeup/impurities without stripping.
How to Use: Apply to dry skin; add water to emulsify; rinse. Wipe stick surface clean as needed.
Tips:
Great for dry skin; won’t strip essential moisture.
Time-saving, portable; replaces makeup wipes.
Key Ingredients: Sunflower Oil; Avocado Oil; Squalane; Tocopheryl Acetate.
Testing/Claims: Dermatologist tested; safe on face + eyes.

 

SOFT SKIN CREAM CLEANSER
Description: Rich, creamy, sulfate-free cleanser; dissolves makeup and daily buildup; leaves skin velvety soft.
How to Use: Massage a small amount onto wet face and neck; rinse; pat dry.
Tips:
• For waterproof makeup, start with The Cleansing Stick; follow with this cleanser.
• Use with the Tube Key to get every drop.
Key Ingredients: Propanediol; Glycerin; Gentle surfactants.
Testing/Claims: Dermatologist tested; safe around eyes; safe for sensitive skin.

 

THE HIPPIE STICK
Description: Universal balm for face, body, and lips; buttery and smooth; creates a barrier against the elements; blissful scent.
How to Use: Apply to any dry area (face, lips, hands, elbows, heels).
Tips:
• Softer and less dense than Lippie Stick; layer Hippie first, then Lippie for more moisture.
• Restores moisture in cold or dry weather (nose, cuticles, elbows).
• Scent from spearmint, orange, and lavender essential oils.
Key Ingredients: Sunflower Seed Oil; Cocoa Butter; Shea Butter; Tocopherol.
Testing/Claims: Dermatologist tested; safe on lips, face, and body; TEWL/Hydration/Moisturization.

 

THE OIL STICK
Description: Portable multipurpose face oil; delivers instant suppleness with coconut alkanes and apricot, jojoba, rosehip, and sunflower oils.
How to Use: Swipe onto face; gently pat.
Tips:
• Use as a natural cheek highlight on the go.
• Apply as a spot treatment or all-over nourishment.
• Use on dry cuticles for instant moisture.
Key Ingredients: Jojoba Seed Oil; Apricot Kernel Oil; Rosa Canina Fruit Oil.
Testing/Claims: Dermatologist tested; safe for face and eyes; TEWL/Hydration/Moisturization.

 

MULTIVITAMIN SERUM
Description: All-in-one serum with Vitamins C, B, and E plus Sodium Hyaluronate to soothe, brighten, and hydrate.
How to Use: Roll onto face and neck (PM preferred); pat in; follow with moisturizer. If used in AM, layer SPF.
Tips:
• Antioxidants improve tone, evenness, and barrier strength.
• Protects from stressors; pairs well under The Face Pencil, WTF, and Just Enough.
Key Ingredients: Vitamins C, B, E; Sodium Hyaluronate.
Testing/Claims: TEWL/Hydration/Moisturization; Dermatologist tested.

 

SHOWER GEL — “IN SHOWER”
Description: Moisturizing, thorough-cleansing body wash; rich gel texture; same notes as “Shower” fragrance.
How to Use: Apply a quarter-size amount to wet skin; lather; rinse; finish with Fragrance in Shower spritz.
Notes to Highlight: Sea Spray; Neroli; Orange Blossom; White Patchouli.
Key Ingredients: Glycerin; Niacinamide; Oat Kernel Flour; Shea Butter Glycerides; Hibiscus Sabdariffa Fruit Extract; Gentle surfactants.
Testing/Claims: Dermatologist tested; safe around eyes; safe for sensitive skin.

 

EVERYDAY SUNSCREEN
This is a mineral sunscreen with SPF 30
It is not available in Australia or New Zeland
Description: Broad-spectrum mineral SPF with tinted color-correcting pigments to offset zinc oxide white cast; ideal makeup base.
How to Use: After skincare, apply generously with fingers or The Daily Brush to face and neck; reapply every 2 hours.
Tips:
• Wait about one minute between layers (moisturizer → sunscreen → makeup).
• Protects UVA and UVB; tint offsets white cast but is not a coverage product.
Key Ingredients: Zinc Oxide; Tocopherol; Bisabolol; Argan Oil; Propanediol.
Testing/Claims: Dermatologist tested; non-comedogenic; safe around eyes.
Distribution Note: Not distributed to Australia & New Zealand.

 

 

FRAGRANCE — SHOWER
Description: Light, clean “just-showered” scent with neroli, orange blossom, and sea spray; timeless.
How to Use: Spray on body or mist and walk through.
Notes: Sea Spray; Neroli; Orange Blossom; White Patchouli.
Key Ingredients: Fragrance Oil.
Testing/Claims: Dermatologist tested.

 

FRAGRANCE — BKLYN (LAB PACKAGING)
Description: Casual-confidence scent with lemon, neroli, and sandalwood; limited run in lab packaging; final packaging releasing later this year.
Notes: Lemon; Neroli; Sandalwood.
Key Ingredients: Fragrance Oil.
Testing/Claims: Dermatologist tested.

 

MIRACLE BALM
Description: Light-reflecting balm; highlighter, blush, bronzer, and all-over tint; melts in for a smooth, moisturized feel.
How to Use: Break seal; warm product; apply with fingers, palms, The Skin Brush, or The Everything Brush to cheeks, lips, or anywhere you want tint and glow.
Tips:
• For more payoff, layer over The Best Blush or Lip & Cheek Stick, or choose brighter shades like Flushed or Miami Beach.
• Works best over powders to keep luminosity.
• Oily skin: apply strategically to highlight areas.
• Great for warming and moisturizing the neck.
• Not intended for eyes or eyelids.
Key Ingredients: Jojoba Seed Oil; Tocopheryl Acetate; Botanical Essential Oils.
Testing/Claims: Non-comedogenic; Dermatologist tested; TEWL/Hydration/Moisturization.

 

THE FACE PENCIL 
This is a concealer
Description: Creamy-dense, buildable coverage for redness, blemishes, dark spots, discoloration, and under-eye circles; clear base with no chalkiness.
How to Choose: Select one shade that disappears on the cheek (skin-tone match) and one that disappears on the forehead (often different). Use a lighter shade for under-eyes and mouth corners; skin-tone shade for redness and blemishes.
How to Use:
• Apply around nose for redness.
• Spot-correct around mouth and blemishes; tap to blend.
• Build layers as needed.
• Set with Tinted Face Powder for longer wear.
Key Ingredients: Shea Butter; Natural Plant Waxes; Castor Seed Oil.
Testing/Claims: Dermatologist tested.

 

THE NEUTRALIZER PENCIL
Description: Color-correcting pencil to brighten and neutralize under-eye or facial darkness; clear base with no chalk.
How to Choose: Select by skin depth (fair, light, medium, dark, deep) and tone of darkness (purple/blue/red vs. brown/grey/greenish).
How to Use: Apply Eye Cream, then Neutralizer (under eyes, inner corners, or any darkness); tap to blend; layer Face Pencil to match skin tone.
Key Ingredients: Shea Butter; Natural Plant Waxes; Castor Seed Oil.
Testing/Claims: Dermatologist tested.

 

WHAT THE FOUNDATION (WTF)
Description: Light–medium buildable coverage; ultra-nourishing; seamless “best-skin-day” finish; pairs with Face Pencil for added coverage.
How to Use: Lift pea-size amount with finger or spatula; apply (avoid eyes) with fingers, Skin Brush, or dry sponge; layer as needed; spot-correct with pencils.
Tips:
• Keep two shades for seasonal shifts; mix in between seasons.
• Skip moisturizer if skin is already nourished.
Key Ingredients: Sodium Hyaluronate; Tocopheryl Acetate; Botanical Oils.
Testing/Claims: Dermatologist tested; Non-comedogenic; TEWL/Hydration/Moisturization.

 

JUST ENOUGH TINTED MOISTURIZER
Description: Lightweight tinted moisturizer; provides a soft touch of coverage; smooths and evens tone; hides redness; “feels like nothing.”
How to Use: Apply (avoid eyes) with fingers or Skin Brush; pair with Face Pencil for targeted coverage.
Tips:
• Bobbi adds Miracle Balm in Au Naturel for extra glow.
Key Ingredients: Glycerin; Tocopherol; Sodium Hyaluronate; Propanediol.
Testing/Claims: Dermatologist tested; Non-comedogenic; TEWL/Hydration/Moisturization.

 

TINTED FACE POWDER
Description: Finely milled, ultra-light setting powder; blends seamlessly; sets makeup, color-corrects, and minimizes shine without looking powdery.
How to Use: Dip Face Powder Brush; tap off excess; set complexion or target T-zone.
Tips:
• Pink/Rose correct sallowness (not for under-eyes).
• Use Powder Puff for fuller coverage or tight areas; brush off excess.
Key Ingredients: Corn Starch; Rice Powder; Silica.
Testing/Claims: Dermatologist tested.

 

THE BRONZER (PRESSED POWDER)
Description: Silky, buildable warmth; sheer and natural finish; never orange or muddy; available in 8 shades.
How to Use: Use The Bronzer Brush to apply where the sun hits (forehead, cheeks, nose); layer as desired; blend face to neck.
Tips:
• Use after complexion products; follow with blush or balms to preserve emollience.
• Oily skin: use as tinted pressed powder to reduce shine.
• Light–medium tones can layer tan shades and use Dusty Rose to enhance.
Key Ingredients: Corn Starch; Silica; Caprylic/Capric Triglyceride.
Testing/Claims: Dermatologist tested.

 

GEL BRONZER
Description: Sheer, lightweight skin tint for a natural suntan effect; barely-there feel.
How to Use: Apply with fingers to cheeks, nose, forehead, and neck; blend with fingers, Skin Brush, or Everything Brush; layer for depth.
Tips:
• Use on bare skin, mixed with moisturizer, or over WTF/Just Enough.
• When layering with emollients, apply Miracle Balm or Lip & Cheek on top.
Key Ingredients: Shea Butter; Glycerin; Sunflower Seed Oil.
Testing/Claims: Dermatologist tested.

 

THE BEST BLUSH (PRESSED)
Description: Silky, talc-free powder blush; provides a soft flush or bright pop; blends seamlessly; comes in 5 curated shades.
How to Use: Smile; apply from apples of cheeks to hairline with Blush Brush; sweep excess to hairline or nose.
Tips:
• Layer Miracle Balm on top for targeted glow.
• Layer with Miracle Balm or Lip & Cheek for richer pigment and luminosity.
Key Ingredients: Squalane; Mica; Nylon-12.

 

LIP & CHEEK STICK
Description: Glide-on, nourishing color; blendable and buildable; glossy finish (not cream-to-powder).
How to Use: Apply directly from stick; blend with fingers, Skin Brush, or Everything Brush.
Tips:
• Dab over The Best Blush for extra pop.
• Apply over Miracle Balm to enhance color.
• Great over The Bronzer or powders for oily skin.
• Bright Pink, Bright Coral, Royal Plum, and Chocolate Mocha work best on deep tones.
• Chocolate Mocha doubles as a cream bronzer.
Key Ingredients: Castor Seed Oil; Octyldodecanol.
Testing/Claims: Dermatologist tested.

 

SHIMMER FACE OIL
Description: Lightweight, silky glow oil; formulated with nine nourishing oils; gives subtle sheen without heaviness.
How to Use: Pat onto face or body where you want luminosity; use after or instead of skincare, or over makeup.
Tips:
• Mix with moisturizer for a custom luminous hybrid.
• Pink Opal suits lighter tones; Cool Rose, Midas, and Bronze work across tones.
Key Ingredients: Jojoba Seed Oil; Essential and Botanical Oils; Mica.
Testing/Claims: Dermatologist tested.

 

THE BROW PENCIL
Description: Smooth pencil with micro-fibers for dimension and fullness; defines, extends, or fills brows naturally.
How to Use: Brush hairs up with Eyebrow Brush spoolie; apply light, feathery upward strokes; add pressure for sparse areas.
Tips:
• Layer two shades (light first, then darker) for custom color.
• Square inner edge; define arch and tail; load Eyebrow Brush from pencil for control.
Key Ingredients: Shea Butter; Nylon-66; Carnauba Wax.
Testing/Claims: Dermatologist tested.

 

THE BROW GEL
Description: Gel to fill, shape, and define with included spoolie; provides flexible hold.
How to Use: Apply with short upward strokes; square inner brow; define arch and tail.
Tips:
• Start with Brow Pencil for sparse brows; finish with Gel.
Key Ingredients: Glycerin; Panthenol; Candelilla Wax.
Testing/Claims: Dermatologist tested.

 

THE BEST EYESHADOW
This is a powder eyeshadow
Description: Professional-grade, blendable shadow; soft, velvety pigment; available in soft matte, shimmer, and dense matte textures.
How to Use: Use Eyeshadow Brush; tap off excess; layer as desired. Matte on brow bone; shimmer for definition or sparkle. No base needed.
Tips:
• Pair with Sparkle Wash or Just A Sec for highlight or shimmer.
• Brush type controls payoff — detailed or diffused.
Key Ingredients: Oryza Sativa Extract; Silica; Lauroyl Lysine.
Testing/Claims: Dermatologist tested.

 

JUST A SEC
This is a cream eyeshadow
Description: Weightless, cushiony, crease-proof luminous wash for lids, inner corner, or brow bone.
How to Use: Apply with finger or Eye Blending, Detail, or Fluffy Brush; layer for intensity; use alone or over powder.
Tips:
• Dab over The Best Eyeshadow to brighten center.
• Apply before powder for subtle shimmer or layer Sparkle Wash for more luminosity.
Key Ingredients: Tocopherol; Dimethicone; Mica.

 

SPARKLE WASH
This is a liquid eyeshadow
Description: Dimensional, shimmering liquid shadow; glass-like finish; build from subtle to radiant; zero creasing or movement.
How to Use: Swipe with wand; soften with finger; build as desired; tap as cheek highlighter over Miracle Balm, Bronzer, or Blush.
Tips:
• Layer over matte or cream shadow for added shine.
Key Ingredients: Glycerin; Polyisobutene; Mica.
Testing/Claims: Dermatologist tested.

 

GEL LINER
Description: Richly pigmented, creamy gel liner; water- and transfer-resistant; long-wearing.
How to Use: Use Precision Eyeliner Brush; line in one sweep; recap tightly after use.
Tips:
• Line outer and inner ends first, then connect the center for a seamless line.
Key Ingredients: Isododecane; Tribehenin; Silica.
Testing/Claims: Long wear and water resistance; Dermatologist tested.

 

THE BEST PENCIL (EYELINER)
Description: Back-to-basics precise pencil; glides without dragging; blend, smoke, or keep crisp.
How to Use: Line upper lash line from outside toward nose; fill gaps; keep upper line stronger than lower; connect at corners.
Tips:
• Blend with finger or Eye Blending Brush for softness.
• Flick outer corner for definition.
Key Ingredients: Tocopherol; Hydrogenated Cottonseed Oil; Caprylic/Capric Triglyceride.
Testing/Claims: Dermatologist tested.

 

THE MASCARA
Description: Clean, conditioning black mascara; separates, lifts, and volumizes; soft, flexible feel; layerable.
How to Use: Roll wand up from base; use tip for inner and outer lashes; repeat 2–3 times as desired.
Tips:
• Push lashes upward with finger post-application for extra curl.
Key Ingredients: Panthenol; Tocopherol (Vitamin E); Natural Plant-Derived Waxes.
Testing/Claims: Dermatologist tested.

 

THE LIP TINT
Description: Modern moisturizing lip stick; swipe for tint or layer for bolder color; more pigmented than Lip & Cheek.
How to Use: Apply directly; for precision, use Eyeliner Brush; reapply as needed.
Tips:
• Top with Cool Gloss for shine.
• Fill lips with Lip Pencil first for longer wear.
Key Ingredients: Castor Seed Oil; Candelilla Wax.

 

THE LIP PENCIL
Description: Richly pigmented liner or filler; lightweight, breathable finish; available in nude and bold shades.
How to Use: Line with tip; fill bottom lip with side; press lips together to transfer color to top.
Tips:
• Nudes match natural lip color for subtle or bold looks.
• Glides smoothly without drag.
Key Ingredients: Castor Seed Oil; Candelilla Wax.
Testing/Claims: Dermatologist tested.

 

COOL GLOSS
Description: Lightweight, ultra-moisturizing gloss; sheer wearable colors; not tacky; peppermint oil for freshness.
How to Use: Apply a thin layer from center outward; wear alone or over lipstick.
Key Ingredients: Shea Butter; Tocopherol; Castor Seed Oil.
Testing/Claims: Dermatologist tested.

 

THE LIPPIE STICK
Description: Dense, cushiony lip balm; locks in moisture and protects; plant oils and cocoa butter; available in tinted and clear shades.
How to Use: Apply to bare lips.
Tips:
• Pair with Cool Gloss for shine.
• For full-coverage lipstick effect: use Lip Pencil first, then Lippie Stick.
• No need to pair with Lip Tint or Miracle Balm (they’re also tints/balms).
Key Ingredients: Jojoba Seed Oil; Natural Plant-Derived Waxes; Avocado Oil.
Testing/Claims: Dermatologist tested.


Eye Detail Brush
Use: Small, dense brush for intensity along upper and lower lash lines; packs pigment.

Eye Fluffy Brush
Use: Effortless all-over wash and blending.

Eye Blending Brush
Use: Diffuses harsh lines and softens edges for seamless blending.

The Eyeliner Brush
Use: Creates soft lines; blends edges; defines upper and lower lash lines.

The Precision Eyeliner Brush
Use: Firm, angled brush designed for Gel Liner; smooth, controlled application.

The Eyebrow Brush
Use: Grooms, shapes, and fills; includes spoolie and flat side for softening.


The Detail Brush
Use: Firm yet pliable; ideal around nose, mouth, and under-eye; great for spot coverage.

The Bronzer Brush
Use: Wide, fluffy brush for bronzer or powder; delivers light, even coverage.

The Face Powder Brush
Use: Round, fluffy brush for large surface areas; provides light, even application.

The Powder Puff
Use: Precise and gentle for loose powder; sets makeup in tight areas (eyes, nose).

The Skin Brush
Use: “Goldilocks” multitasker for foundation, Miracle Balm, Face Pencil, and more.

The Everything Brush
Use: Wide and flat; ideal for cream or liquid products; ensures controlled, even coverage.

The Daily Brush
Use: Flat, multi-use brush; ideal for Everyday Sunscreen and other creams or liquids.

Blush Brush
Use: Rounded sides for wide coverage; precise pickup and easy blending.


The Sharpener
Use: Shapes Face, Lip, and Best Pencils; cover captures shavings; includes blade cleaner.

The Spatula
Use: Scoops WTF, Miracle Balm, or moisturizers; easy to clean; logo-engraved.

Tube Key
Use: Reusable; extracts every drop from Soft Skin Cream Cleanser.

Quality Notes about brushes: Brushes are professional-grade and made in Italy. All tools are vegan and cruelty-free.

 

The only Jones Road product that contains SPF is Everyday Sunscreen