Just Enough For Better Skin Days

The skincare-meets-makeup tinted moisturizer — subtle, hydrating coverage that conceals redness and lets your skin still look like skin.

  • Clinically Proven to Hydrate
  • Protects Your Moisture Barrier
Find Your Shade

Why You'll Love It

5 Reasons to Try Just Enough Tinted Moisturizer

01 Quick, Easy & Natural Coverage

Blends seamlessly with your skin in seconds — you'll feel put together without looking like you've done a thing. Apply with your fingers anytime, anywhere.

02 Skincare That Doubles as Makeup

Clinically proven to improve your skin's hydration and protect your moisture barrier against dryness. Real skincare benefits as you wear it.

03 Lightly Conceals Without Looking Made-Up

Subtle yet effective at concealing redness and evening out your complexion. Light coverage that lets your skin still look like skin.

04 Streamlines Your Busy Routine

An effortless, all-in-one product — skincare and makeup in one step, so you can throw it on before running errands or on the way to a meeting.

05 Developed By Makeup Artist Bobbi Brown

Designed by Bobbi to give your skin a fresh, healthy-looking finish — not a mask. The tinted moisturizer for women who don't want to look like they're wearing foundation.

Benefits Of Just Enough Tinted Moisturizer

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Clinically Proven Skincare Benefits

Proven to hydrate dry skin, protect your moisture barrier, and stay pore-friendly. Real skincare benefits inside a tinted moisturizer.

16 Shades For Every Complexion

From Alabaster to Cocoa — 16 shades developed to flatter every skin tone. Take our shade quiz to find yours in under a minute.

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Hydration That Lasts

Clinically shown to boost skin hydration within an hour of use, with skin barrier improvement in 100% of subjects.

What Our Customers Are Saying

“Best Tinted Moisturizer Ever”

I have rosacea and most foundations either look cakey or just slip off. This is so easy to blend, looks like skin, and lasts. Total game-changer.

“Feels Like Nothing, Looks Like Everything”

I get compliments on my skin every time I wear this. Doesn't feel like I'm wearing anything but my complexion looks even and fresh all day.

“My Daily Must-Have”

I've been wearing JETM every day for over a year. Hydrating, light coverage, and never settles into lines. Bobbi nailed it.

Just Enough Tinted Moisturizer
Just Enough Tinted Moisturizer
Just Enough Tinted Moisturizer

Just Enough Tinted Moisturizer Just Enough

Alabaster is pale with neutral pink undertones
FIND YOUR SHADE
$44

Free shipping on US orders over $55

Free & Easy Returns

Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin.

Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores.

Choose from 16 flexible shades. Perfect for busy mornings, bare-skin days, or anytime you want to look fresh without the fuss.

 

*Non-Comedogenic

(50 ml / 1.69 fl.oz.)

  • Just Enough Tinted Moisturizer Alabaster
  • Just Enough Tinted Moisturizer Alabaster
  • Just Enough Tinted Moisturizer Porcelain
  • Just Enough Tinted Moisturizer Fair
  • Just Enough Tinted Moisturizer Ivory
  • Just Enough Tinted Moisturizer Light
  • Just Enough Tinted Moisturizer Beige
  • Just Enough Tinted Moisturizer Medium
  • Just Enough Tinted Moisturizer Medium Honey
  • Just Enough Tinted Moisturizer Honey
  • Just Enough Tinted Moisturizer Golden
  • Just Enough Tinted Moisturizer Pecan
  • Just Enough Tinted Moisturizer Almond
  • Just Enough Tinted Moisturizer Cinnamon
  • Just Enough Tinted Moisturizer Chestnut
  • Just Enough Tinted Moisturizer Deep
  • Just Enough Tinted Moisturizer Espresso

Just Enough Tinted Moisturizer

  • Just Enough Tinted Moisturizer Alabaster
  • Just Enough Tinted Moisturizer Alabaster
  • Just Enough Tinted Moisturizer Porcelain
  • Just Enough Tinted Moisturizer Fair
  • Just Enough Tinted Moisturizer Ivory
  • Just Enough Tinted Moisturizer Light
  • Just Enough Tinted Moisturizer Beige
  • Just Enough Tinted Moisturizer Medium
  • Just Enough Tinted Moisturizer Medium Honey
  • Just Enough Tinted Moisturizer Honey
  • Just Enough Tinted Moisturizer Golden
  • Just Enough Tinted Moisturizer Pecan
  • Just Enough Tinted Moisturizer Almond
  • Just Enough Tinted Moisturizer Cinnamon
  • Just Enough Tinted Moisturizer Chestnut
  • Just Enough Tinted Moisturizer Deep
  • Just Enough Tinted Moisturizer Espresso

How to Apply

Dispense

Apply directly to your face, avoiding the eyes. A little goes a long way.

Warm It

Use your fingertips to warm and blend, or pick up The Daily Brush for smoother application.

Blend In

Build coverage where needed. Pair with The Face Pencil for stubborn dark spots or extra redness.

What's inside

Sodium Hyaluronate

A moisture magnet that pulls water into the top layers of skin. Plumps and hydrates without ever feeling sticky.

Vitamin E

Antioxidant that shields skin from environmental stressors and supports your moisture barrier all day.

Skin-Identical Lipids

Reinforce your moisture barrier as you wear it. Your skin holds onto hydration longer — even after the makeup comes off.

Frequently Asked Questions

How much coverage does JETM provide?

Just Enough Tinted Moisturizer offers light to medium, buildable coverage. It evens skin tone, conceals redness, and lets your skin still look like skin.

Is it safe for sensitive and acne-prone skin?

Yes — dermatologist tested, non-comedogenic, and clinically shown to be gentle on sensitive skin and improve moisture barrier within an hour of use.

How do I find my shade?

Take our 60-second shade quiz designed by Bobbi to match you with the right shade for your skin tone.

How does this differ from What The Foundation?

JETM offers lighter coverage and a more breathable feel than What The Foundation. Many customers keep both — JETM for daily, WTF for when they want more coverage.

Is it scented?

There is no fragrance in this formula.