The Statement MascaraPitch Black
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The Statement Mascara gives your lashes a standout finish. This award winner has an inky, ultra-pigmented formula that separates, lifts, volumizes, and lengthens in one fell swoop. The curved wand captures even the smallest inner corner lashes and extends outer lashes to the max. Use one coat to define. Keep going for full drama.
(14.7 g / 0.51 oz)
Vitamin E (Tocopherol)
An antioxidant that enhances the appearance of lashes by conditioning and moisturizing to help improve texture of dry lashes for a sheen, natural look.
Statement Lashes
That Still Feel Like You
UNBELIEVABLE LIFT
Maximum separation and volume — no curler required.
IMPACTFUL COLOR
Inky, jet-black pigment coats every lash in one stroke.
soft, not stiff
Clean, conditioning formula that feels as good as it looks.
“The Statement Mascara is my go-to when I want rich, bold definition and want my eyes to pop — even on no-makeup days."
Bobbi Brown — Founder, Jones Road Beauty
How to use
Build Your Bold
Start with a coat
Glide the wand up and through your lashes in one stroke.
Add Intensity
Layer 2-3 coats for more drama and use the tip to fan out smaller lashes.
Wear it all day
Holds the look for 8-hour wear and still removes easily.
FAQS
Two mascaras, two different looks. The Statement Mascara is our higher impact option — an inky, ultra-pigmented formula that separates, lifts, volumizes, and lengthens for maximum drama. Minimalist Defining Mascara is built for clean, natural definition instead. Reach for The Statement Mascara when you want eyes that stand out, and Minimalist Defining Mascara for a natural, no-makeup look.
The Statement Mascara is the new name for our original The Mascara you know and love. Rest assured, the formula has not changed — it will continue to be the exact same mascara, brush, and look you’ve always gotten from this product. We've simply updated the name to better reflect the bold, high-impact look it creates.
Currently, The Statement Mascara is only available in Pitch Black. It’s a classic, richly pigmented black shade that looks flattering against every eye color and skin tone. If you’re looking for a brown option, our Minimalist Defining Mascara comes in Rich Brown, a true neutral chocolate shade.
Yes to both. The Statement Mascara is dermatologist tested and safe for eyes, and it's tested to hold up for a full 8 hours of all-day wear without losing its effect.
