5 Reasons You Wont Regret Buying What The Foundation

5 Reasons You
Wont Regret
Buying What The Foundation

Over 11,000 5-Star Reviews


It's Your Skin On A Great Skin Day, Every Day

Don’t you wish every day was a flawless skin day? Now it can be with What The Foundation. Easily covers redness, dark spots, and discoloration without even looking like you’re wearing foundation.

“So Silky!”

Lauri G.

Verified Buyer

“So silky, soft, light and smooth. I never feel like I’m wearing foundation. It blends like magic ! I’ve tried MANY foundations. Will never use anything else again. A beautiful and dewey young look for this 58 year old.”


This is Foundation Reinvented

Forget everything you know about foundation. What The Foundation is tinted moisture balm meets foundation. Made with skin-nourishing ingredients like Jojoba Oil to make your skin look like your skin, but better.

“Must Have!”

Kylene A.

Verified Buyer

“Love this foundation - will definitely continue to reorder. It has a light to medium coverage that perfectly blurs any imperfections, but still looks natural and feels moisturizing to wear.”


Created by Bobbi Brown herself

Bobbi Brown has done it again. This is decades of helping women look more beautiful in a jar. Brown has taken years of industry experience and excellence and bottled in in this jar of goodness that will make you say “What The….Foundation?"

“Best Foundation For Mature Skin!”

Kat W.

Verified Buyer

“This is the only foundation I have found that feels and looks dewy on my 60 year old skin. All others look cakey and emphasize all my lines and pores. I love this product!”


Not Heavy, Cakey, Or Dry

WTF is made with a proprietary blend of Jojoba Oil and Sodium Hyaluronate that feels light on your skin and provides a beautiful glow you’ve never gotten from the likes of foundation. You don’t even need a moisturizer, unless you have very dry skin.

“Moisturizing, Natural Finish!”

Betsy H.

Verified Buyer

“Love this product. Coverage is very natural, and the moisturizing formula feels great on my dry skin.”


It's Your Skin On A Great Skin Day, Every Day

One of the hard parts of buying foundation online is finding your shade, but we've made it easy for you. Use the chart to the left to find your shade once you know your Face Pencil Shade.


Anneka A.

Verified Buyer

"A little truly goes a long way with this one. Love how it blends well, keeps face moisturized and adds a very natural glow.”


Ready To Say WTF?