Your Go-To Essentials
No time to spare between errands, commitments, and meetings? We get it. Our effortless formulas fit right into your routine — quick to apply, easy to love, and never adding extra steps to your already full plate.
Thousands of Women Are Ditching Heavy Makeup For These Two Products
You don't need more products — you just need better ones. This duo is the key to fresh, radiant skin that still looks like you.
Miracle BalmAll-Over Glow
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Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more.
Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm things up or wear it on its own for a no-makeup glow.
Made with skin-loving ingredients, it melts in to leave skin feeling smooth, moisturized, and comfortable.
*Non-Comedogenic
(50.0 g / 1.75 oz)
- AU NATUREL is a clear balm with subtle opal pearl for all skin tones
- HAPPY HOUR is a cool sheer pink with silver shimmer for fair to medium tan skin tones
- DUSTY ROSE is a cool, rosy pink sheer tint for fair to medium skin tones
- FLUSHED is a cool pink with a subtle sheen and sheer to buildable coverage for all skin tones
- PINCHED CHEEKS is a medium rosy pink with subtle multidimensional shimmer for fair to dark skin tones
- MIAMI BEACH is a warm peachy coral with subtle gold shimmer and sheer to buildable coverage for all skin tones
- GOLDEN HOUR is a warm, sheer gold with multidimensional shimmer for all skin tones
- MAGIC HOUR is a cool, sheer bronze with silver shimmer for light to medium-dark skin
- CHIC is a nude pink tint for fair to medium-dark skin tones
- PINKY BRONZE is a warm pinky brown with low shimmer for fair to dark skin tones.
- BRONZE is a warm brown sheer to buildable tint for fair to dark skin tones
- CHEEKY is a plum berry for medium to deep skin tones
- TAWNY is a reddish/brown sheer to buildable tint for medium to dark skin
- SUNKISSED is a deep reddish bronze tint that is sheer to buildable for light to deep skin tones
- COCOA BRONZE is a deep plummy bronze for medium to deep skin tones
Still haven't found the perfect shade for you?
Find my Shade
Break the top surface of the balm with your index finger first, and then warm it up to soften the formula. Apply balm using your fingertips, palms, a brush, or a sponge onto cheeks, lips, or anywhere you want to tint or glow.
*Miracle Balm is not intended to be used on the eyes or eyelids
Bobbi's Tip:
Genius in a pot. Once you break the seal of the balm, you can wear it alone, or use it to bronze, highlight, or tint the skin by mixing and matching shades.
Jojoba Seed Oil
Originating from the seeds of the evergreen desert shrub, this oil is rich in replenishing fatty acids, vitamins, and minerals. Jojoba oil conditions, moisturizes, and softens skin for a smooth complexion. It also contains Vitamin E known for its antioxidant properties. The texture is similar to your skin's natural oils - "biomimetic" is the technical term - which makes it an effective hydrator for all skin types.
FOUNDED BY BOBBI BROWN
"Miracle Balm is my go-to for a natural and healthy-looking glow."
What The FoundationYour Skin On Its Best Day
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What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.
*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.
(35.0 g / 1.14 oz)
- ALABASTER is pale with neutral pink undertones
- PORCELAIN is pale with neutral undertones
- FAIR is fair with cool undertones
- IVORY is fair with warm undertones
- LIGHT is light with warm undertones
- BEIGE is light to medium with neutral undertones
- MEDIUM is medium with neutral warm undertones
- MEDIUM HONEY is medium to tan with neutral warm undertones
- HONEY is medium to tan with warm undertones
- GOLDEN is tan with warm undertones
- PECAN is dark with neutral undertones
- ALMOND is dark with warm undertones
- CINNAMON is dark with cool undertones
- CHESTNUT is dark to deep with cool undertones
- DEEP is deep with neutral undertones
- ESPRESSO is very deep with neutral undertones
Still haven't found the perfect shade for you?
Find my Shade
Use your index finger or the spatula to lift a pea sized amount of WTF. Apply the product directly to your face, avoiding the eyes, using either your fingers, the Skin Brush, or a dry sponge. Layer as needed. Follow up with The Face Pencil or The Neutralizer Pencil for added coverage to dark spots, redness or blemishes along the face as well as concealing under eye darkness. Pro Tip: Since WTF offers rich nourishment, try skipping your usual moisturizer before applying it.
Bobbi's Tip:
Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between.
Sodium Hyaluronate
Sodium Hyaluronate: Known as the super moisturizer that helps to retain moisture, improve elasticity and firmness of dry skin, minimizes appearance of fine lines and wrinkles, and hydrates for a supple look.
FOUNDED BY BOBBI BROWN
"Miracle Balm is my go-to for a natural and healthy-looking glow."
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It Looks Like Your Real, Natural Skin
Skip the heavy, mask-like makeup. Our lightweight, skincare-forward products enhance your natural complexion, without hiding you. The result? Skin that looks like skin — fresh, real, and ready for anything your day brings.
Why Busy Women Choose Jones Road
Clean, high-grade ingredients you can trust. Multi-purpose formulas that maximize your time. Created by makeup artist Bobbi Brown for real-life routines.
Frequently Asked Questions
Will this makeup still look natural if I only have 5 minutes to get ready?
Absolutely. Jones Road was created for exactly that — quick, simple routines that enhance your skin, not cover it up. In just a few swipes, you'll look fresh, polished, and completely yourself.
Can I apply Jones Road products with my fingers, or do I need a brush?
No brush necessary. Most of our products are designed to melt right in with the warmth of your fingertips, but if you prefer a brush for blending or precision, go for it. There's no wrong way.
Are the products travel-friendly?
Yes. Many of our products come in portable sizes and all are easy to use on the go. Toss them in your bag, and you're ready for everything from beach days to dinner out.
Are the formulas clean and cruelty-free?
Yes. Every Jones Road product meets our clean beauty standards — made without over 2,200 potentially harmful ingredients (like parabens, phthalates, sulfates, and petrolatum). And we're proudly Leaping Bunny certified cruelty-free.
How do I pick the right shade if I can't get to a store?
Our quick, online quizzes are a great starting point — they'll help you find your perfect shade in just a few minutes, all from the comfort of your home. Many products are sheer and flexible, so you can't go wrong — they adapt beautifully across a range of skin tones.
Are these products good for beginners?
Definitely. Jones Road is makeup made simple — effortless formulas, forgiving textures, and shades that look good on everyone. No special skills needed — just tap it on where you want a little color or glow, and you're set.
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