Minimalist Defining Mascara
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Minimalist Defining Mascara gives your lashes natural long-lasting definition — without the drama. It creates fullness and length through an innovative non-clumping, non-smudging, and conditioning formula. It features a flexible, easily controllable wand to reach even the smallest of lashes.
(10 g / 0.3 oz)
- PITCH BLACK is a rich, deep black
- RICH BROWN is a neutral, defining brown
Peptide Complex
A powerful lash-conditioning peptide blend clinically studied to support keratin production and lash growth/thickness. Biotinoyl Tripeptide-1 in particular is well-known in lash serums.
Plant-Derived Waxes
Clean, natural-origin waxes that give lightweight structure and buildable volume.
PANTHENOL (PRO-VITAMIN B5)
Conditions and strengthens lashes.
Real results
Minimalist in Finish, But Not in Results
agreed lashes looked fuller, longer, and more defined after application
agreed it applies without clumping and doesn’t flake throughout wear
agreed it doesn’t smudge throughout 8‑hour wear
How to use
Definition Without the Drama
Start at the base
Glide upward in one smooth stroke.
Wiggle at the roots
Grab every lash to define and separate each one.
Detail with the tip
Add volume to shorter lashes on the lower lid and corners.
Wear it all day
8-hour flexible hold that stays soft and still removes easily.
“Sometimes you want bold, dramatic lashes. Sometimes you just want naturally beautiful ones. This gets that second look exactly right."
Bobbi Brown — Founder, Jones Road Beauty
What’s inside
Lash Care in Every Coat
Conditioning Peptide Blend
Designed to help lashes look healthier, stronger,
and more conditioned.
Pro-Vitamin B5 + Glycerin
Nourishes so that lashes stay soft and flexible — never stiff.
Flexible Film Formers
Deliver long-lasting length and separation with a smooth, clump-free application.
FAQS
Two mascaras, two different looks. The Statement Mascara is your higher impact option — more volume, more intensity. Minimalist Defining Mascara is all about clean definition: lashes that look separated, lifted, and fuller, without looking like you're wearing mascara. Reach for The Statement Mascara when you want eyes that stand out, and for Minimalist Defining Mascara for eyes that look their best, naturally.
Both shades work for everyday wear. Pitch Black offers classic definition, while Rich Brown is a true neutral chocolate brown — perfect for a softer look or those with lighter lashes.
Yes to both. The non-smudging, non-flaking formula stays in place all day without migration — and still comes off easily at the end of it.
Yes. Minimalist Defining Mascara is dermatologist tested and formulated to be safe for sensitive skin.
