Sold out five years running
This item qualifies for free shipping
Free & Easy Returns
Bobbi's exclusive edit for the season. A full look in a bag, featuring limited-edition picks that are effortlessly wearable for day or night. Classic, modern, and built from decades of beauty expertise.
Inside this year’s kit: the highly anticipated Silky Highlighting Powder, a reinvented powder illuminator in a versatile four-shade compact — along with The Highlight Brush to swirl and sweep onto your cheeks and lids; The Lip Crayon, a new lipstick-liner hybrid with a comfortable satin finish; Mini Miracle Balm in 2 new shades based on fan favorites; and The Statement Mascara in your choice of Pitch Black or the new and exclusive Rich Brown. Everything arrives in a vegan leather rolltop clutch — our anniversary gift to you.
Each kit arrives shade-matched for you — simply pick from Bare or Joy to best suit your preferences. Then finish with your choice of Pitch Black or Rich Brown Statement Mascara.
A specially blended mix of pearl pigments that create the powder's signature glassy shimmer and luster — giving skin a lit-from-within glow rather than a heavy, glittery finish.
The hero base of the formula — a rich, conditioning oil that gives the crayon its signature smooth glide and buildable color payoff. One of the most effective emollients used in lip formulas; keeps lips comfortable and moisturized.
An antioxidant that conditions and moisturizes lashes — improving texture and leaving them with a natural, healthy sheen rather than a stiff or brittle finish.
Natural plant oil rich in replenishing fatty acids, vitamins and minerals. Also known for its antioxidant and skin conditioning properties that moisturize your skin.
What’s inside
New products, new shades, and a new effortless statement look — exclusively in this kit. Pick from two colorways, then choose your mascara shade.
NewBarely Pink
Four complementary shades in one compact. Soft, buildable radiance for face and lids. Yours comes in Barely Pink.
Four complementary shades in one compact.
New shadeBare
The icon, in Bare, a shade made for this kit. Color and glow for cheeks and lips in one swipe.
Color and glow for cheeks and lips in one swipe.
NewMe
Lip liner and lipstick in one. Precise when you want it, broad when you don’t. Included here in shade Me.
Lip liner and lipstick in one.
New shadePitch Black or Rich Brown
Our signature for standout lashes. Each kit lets you choose from Pitch Black or the new shade, Rich Brown.
Our signature for standout lashes.
NewMade for the powder
Fluffy, light, and made for Silky Highlighting Powder. Picks up and diffuses your glow so it’s never too much.
Fluffy, light, and made for the powder.
Our gift to you
Free with every kit
A brown rolltop clutch with magnetic closure. An anniversary gift made to be carried, not thrown away.
A brown rolltop clutch with magnetic closure.
Six years of the Bobbi Kit
A year of inspiration, edited into one bag. Five products that mix classic with something a little more now. It sells out fast every year — for good reason.
“This year's look proves how simple it can be to create a statement. Everything you need is in this one bag.”
Bobbi Brown, Founder
A rolltop clutch with a magnetic closure and a debossed Jones Road logo. An exclusive, updated design, free with every Bobbi Kit.
How to wear it
A simple routine designed by Bobbi to be effortlessly wearable, from day to night.
Step 1
Sweep the Silky Highlighting Powder onto the high points of your face with The Highlight Brush, and apply to lids with fingers or a brush.
Step 2
Break the top surface with a fingertip, warm it up, and press onto the apples of your cheeks. Blend up and out.
Step 3
Trace the edge with the tip, then fill in with the flat side. One swipe is a wash of color; two is a statement.
Step 4
Start at the base of your lashes and glide upward. For more impact, layer an extra coat or use the end of the wand to fan out lashes.
New & Exclusive
Two formats Bobbi never stopped wearing, made for the first time the Jones Road way.
Our first powder highlighter
Four complementary shades in one. Soft, weightless, and endlessly versatile.
A liner and a lipstick in one
One crayon, two jobs — a creamy satin finish, polished color, and comfortable wear.
The icons inside
The Statement Mascara · Pitch Black or Rich Brown
96.9% saw significantly fuller lashes*
*After immediate use
Mini Miracle Balm · Bare or Joy
24 hours of clinically improved hydration
The kit comes exactly as Bobbi curated it — but we’re giving you a few options to make it your own. Once you choose between the Bare and Joy colorways, you’re able to pick The Statement Mascara shade you’ll love most. Pitch Black is great for a classic, striking look, while Rich Brown is a touch softer, perfect for everyday looks or for those with lighter lashes.
Start with your colorway — Bare or Joy — whichever feels best suited to your color preferences. Every shade inside, including the four in the Silky Highlighting Powder, is chosen to work across a range of skin tones and types, so once you've picked your kit, the matching is done. No guesswork needed.
Yes. The Lip Crayon is brand new to Jones Road — a hybrid lip liner and lipstick in one creamy stick, with real, buildable pigment that goes from a light wash of color to a fuller look. The Silky Highlighting Powder is our first powder highlighter — four buildable shades in one compact for a soft, diffused glow that's never chalky or glittery. The Highlight Brush and two new Mini Miracle Balm shades round out the kit, all wrapped in The Brown Bag, a vegan leather clutch that's yours to keep as a gift.
The Bobbi Kit 6.0 is limited edition — once it sells out, it's gone for good. Bobbi builds a new edit each year, so this exact lineup won't be back.
Here's exactly what you're getting: the Silky Highlighting Powder (8.5g / 0.3oz), a Mini Miracle Balm (8.5g / 0.3oz), The Lip Crayon (2.86g / 0.1oz) and The Statement Mascara (14.7g / 0.52oz). There's also The Highlight Brush (178mm x 17.8mm) and a bag to keep it all together, so it's ready for travel or gifting.
Yes! We offer free returns within 30 days of delivery and free exchanges within 45 days of delivery. Because the Bobbi Kit 6.0 is pre-assembled, we’re unable to return or exchange individual products or shades within the Kit. The entire Kit must be returned or exchanged as a whole.
