Wide Awake Brightening Concealer
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Wide Awake Brightening Concealer delivers medium-to-full buildable coverage while brightening for eyes that look wide awake for up to 8 hours.
With an incredibly lightweight and hydrating formula, it contains an active brightening complex and multiple skin-comforting ingredients to never feel heavy, cakey, or dry.
*Non-comedogenic
(Net Wt. 5g / 0.17oz)
- 0.5N is very pale with neutral undertones
- 1N is pale with neutral undertones
- 2N is pale with neutral undertones
- 3W is pale with warm undertones
- 4W is fair with warm undertones
- 5C is fair with cool undertones
- 6N is fair with neutral undertones
- 7W is light with warm undertones
- 8N is light with neutral undertones
- 9W is light to medium with warm undertones
- 10C is light to medium with cool undertones
- 11W is light to medium with warm undertones
- 12C is medium with cool undertones
- 15N is medium with neutral undertones
- 16N is medium to dark with neutral undertones
- 17W is medium to dark with warm undertones
- 18W is medium to dark with warm undertones
- 18.5N is medium to dark with neutral undertones
- 19W is dark with warm undertones
- 20C is dark with cool undertones
- 21N is dark with neutral undertones
- 22W is deep with warm undertones
- 23C is deep with cool undertones
- 24N is deep with neutral undertones
- 25N is deep with neutral undertones
Plant Complex
A trio of botanical actives—marshmallow root, rice bran, and licorice root—that work together to visibly brighten darkness and discoloration, soothe redness, and leave skin looking healthy and even.
Squalane
Promotes healthy looking skin by boosting hydration with moisture barrier protection to soothe, soften and condition your skin.
Shea Butter
A rich, skin-softening butter that wraps skin in natural moisture—keeping the formula creamy and comfortable to wear without ever feeling heavy or greasy.
Vitamin E (Tocopherol)
A natural antioxidant that nourishes skin and helps protect against visible signs of aging, keeping the complexion looking healthy over time.
Real results
Lasting Under-Eye Hydration & Coverage
Maintains coverage and wear for up to 8 hours
Increase in skin hydration after 2 hours of wear
Of participants showed improved hydration and skin barrier efficiency after 8 hours
Looks Like Something, Feels Like Nothing
Drag the handle to see the difference of Wide Awake Brightening Concealer.
*Images do not depict study participants
BEFORE
AFTER
Wearing concealer in shade 2N
BEFORE
AFTER
Wearing concealer in shade 21N
BEFORE
AFTER
Wearing concealer in shade 12C
25 True-to-You Shades. Find Yours.
Explore the range, or get our expert recommendation in a quick quiz.
The routine
For Eyes That Look Wide Awake
Cancel, conceal, blend — three quick steps to brighter eyes.
Brightening Concealer
Looks like skin — just more even. Never cakey.
Choose your shade:
Find my Shade
Brightening Neutralizer
Cancels the darkness underneath, so a thin layer of concealer covers more. Always worn under — the concealer goes on top.
Choose your shade:
Find my Shade
Detail Blending Brush
Presses product into the places fingers can't reach.
Your Wide Awake Routine
Cancel — Brightening Neutralizer
Conceal — Brightening Concealer
Apply — Detail Blending Brush
One size · $32.00
“When these three work together, you’ll see the difference instantly.”
Bobbi Brown — Founder, Jones Road Beauty
How to use
Build Coverage, Not Weight
Start with less than you think
Pick up a small amount with your finger or the Detail Blending Brush.
Tap and press in
Without dragging, pat gently on the under-eye area.
Blend the edges
Buff around edges for a smooth, seamless finish.
Build where you like
Work with thin layers, adding more only where you need.
“The best makeup is the kind you put on and then stop thinking about. Wide Awake is exactly that. It feels like nothing in the best way — and you instantly look awake.”
Bobbi Brown — Founder, Jones Road Beauty
What’s inside
The Formula Behind the Feel
Active Plant Complex
A trio of botanical actives — marshmallow root, rice bran and licorice root — that works with your skin to help brighten, soothe, and nourish.
Shea Butter
A rich, skin-conditioning emollient that keeps the formula feeling creamy and comfortable.
Squalane
A plant-derived moisturizer that helps hydrate and soften skin with a lightweight, non-greasy feel.
Vitamin E
A powerful antioxidant to help nourish and keep skin looking healthy.
FAQS
Not at all — this Concealer is intentionally designed to feel as lightweight as possible, built with shea butter and vitamin E to stay comfortable as you build coverage. It won’t look or feel heavy, cakey, or dry, even when wearing or layering with Neutralizer or Eye Cream.
Whichever Face Pencil shade you use as your concealer should have a direct match here — the names just look a little different. Each number now has a letter after it (N, W, or C) that tells you your undertone, which makes it easier to find your fit here. If you don't see your exact shade number, look for the closest one and let the undertone letter guide you from there. You can also take our Complexion Shade Matching Quiz or send a makeup-free selfie to hi@jonesroadbeauty.com for a personalized recommendation.
Wide Awake Brightening Concealer works beautifully alone — many people only need this one. The Neutralizer is an optional add for those who have deeper discoloration or want extra brightening underneath.
The Face Pencil works as a concealer across your whole face. Wide Awake is built specifically for the eye area — a creamier, pot-based formula with no drag, made for the most delicate skin on your face. You can use both together.