What The Foundation

What The FoundationTinted Moisture Balm

(35 g / 1.14 oz )

Clean / Cruelty Free

Deepis deep with red undertones

Free shipping on US orders over $85

What The…Foundation? WTF is a tinted moisture balm meets traditional foundation. Blends seamlessly into the skin—leaving you with an even, fresh complexion that looks like your skin on its best day. WTF includes skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate; works flawlessly with the Face Pencil; and offers buildable, light-medium coverage. Choose from one of 12 shades, created to blend across all skin tones.  WTF is a first of its kind innovation in the clean beauty space.

 

*Due to the unique formula, some shifting may occur in transit.

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  • Reviews

  • FAQs

Reviews

Q:

How does it differ from traditional foundation?

A:

This is not as high coverage as a traditional foundation. It’s meant to look like skin. WTF gives light to medium coverage, a little goes a long way. However, if paired with Face Pencils you can get much higher coverage.

Q:

How does it differ from tinted moisturizer?

A:

This is more coverage than a tinted moisturizer, but less coverage than a traditional foundation. This is Bobbi’s take on the perfect complexion product.

Q:

How do I find my shade?

A:

Take our WTF shade matching quiz, designed by Bobbi to help you choose your perfect shade.

Q:

How can I apply WTF?

A:

Scoop out your desired amount with our Spatula. We recommend starting with about half of the spatula, and building from there. If you prefer using a brush, we suggest our Everything Brush or Skin Brush. For a more skin-like finish, we recommend warming the product up in your fingertips and applying it onto your face with your hands. This will allow the formula to melt effortlessly into the skin.

Reviews